 |
 |
 |
|
-
Attitudinal effects of advertising : a cognitive-response model /
By: Wright, Peter L. - University of Illinois at Urbana-Champaign.
Publication info: [Urbana, Ill.]College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,Apr. 14, 1972.
Contributed by: University of Illinois Urbana Champaign
Subjects: Advertising Attitude (Psychology) Consumers
View record View book
-
Statistical learning theory and consumer learning : an experimental investigation /
By: Sheth, Jagdish N. - Kaczka, Eugene E., - Venkatesan, M., - University of Illinois at Urbana-Champaign.
Publication info: [Urbana, Ill.]College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,Mar. 21, 1972.
Contributed by: University of Illinois Urbana Champaign
Subjects: Consumers Marketing
View record View book
|
|
 |
|
 |