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  1. Attitudinal effects of advertising : a cognitive-response model /
    By: Wright, Peter L. - University of Illinois at Urbana-Champaign.
    Publication info: [Urbana, Ill.]College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,Apr. 14, 1972.
    Contributed by: University of Illinois Urbana Champaign
    Subjects: Advertising  Attitude (Psychology)  Consumers  
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  2. Statistical learning theory and consumer learning : an experimental investigation /
    By: Sheth, Jagdish N. - Kaczka, Eugene E., - Venkatesan, M., - University of Illinois at Urbana-Champaign.
    Publication info: [Urbana, Ill.]College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,Mar. 21, 1972.
    Contributed by: University of Illinois Urbana Champaign
    Subjects: Consumers  Marketing  
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