FADE: 
cA 5 ale aie: 
THE ZoE PuBLISHING ComPANy will issue about the end of 
March, 1890, and at the end of each month thereafter, a journal de- 
voted to the natural sciences. It will be the aim of the publishers 
to furnish a medium for the dissemination of the results of scientific 
thought and investigation, and for the review of contemporaneous 
scientific literature, especially of that relating to the west coast of 
America. 
Detailed notices will be given of the meetings of scientific so- 
cieties on this coast, and readers will be kept informed of the pro- 
gress of biological science at home and abroad. 
Contributions have been promised by Dr. H. W. Harkness, Dr. 
H. H. Behr, Professor Joseph LeConte, Dr. J. G. Cooper, Dr. C. L. 
Anderson, Dr. C. H. and Rosa S. Eigenmann, Dr. F. V. Hopkins, 
Walter E. Bryant, C. H. Townsend, T. S. Brandegee, L. Belding, 
D. Cleveland, Dr. Gustav Eisen, S. B. Parish, W. G. Wright, H. R. 
Taylor, Charles Fuchs, J. J. Rivers and other naturalists. 
The expenses of publication have been guaranteed for the first 
year by the generosity of friends, and with the promised co-operation 
of the working naturalists of the coast, and the liberal patronage we 
have the right to expect, it is hoped to firmly establish a publication 
which will become an important factor in the spreading of human 
knowledge. 
The yearly volume will contain about 400 pages, and the sub- 
scription price will be 7WO DOLLARS, strictly in advance. There 
will be no free list, and the journal can only be had by subscription 
or exchange. 
Address all communications to 
ZOE PUBLISHING Co., 
P. O. Box 2114, SAN FRANCISCO, CAL. - 
SUBSCRIPTION BLANK. 
By: ZOE PUBLISHING CO., San Francisco, Cal., 
P. O. Box 2114, 
Please find enclosed Two Dollars, ( $2.00) in perectt om my 
subscription to ZOE for Volume I, 1890-91. 
WANN oc a a 
ADDRESS, 
