Este volumen esta 
dedicado a 
Jack C. Taylor... 
Por su generoso e 
influyente apoyo a la 
conservacion sostenible. 
Su admirable contribucion 
al Missouri Botanical 
Garden, que permitié 
crear el Taylor Fund for 
Ecological Research, ha 
hecho posibles grandes 
avances en el conocimiento 
de la riqueza floristica 
de Costa Rica y aumentard inmensamente 
la capacidad del pais para manejar sus 
recursos biolégicos con prudencia. 
La filosofia comercial de Jack Taylor, 
fundador de Enterprise Rent-A-Car, es muy 
simple: “Ponga en primer lugar al cliente 
y alos empleados y las ganancias vendran 
por si solas”. Gracias a este principio, 
Taylor hizo de Enterprise Rent-A-Car la 
compafifa de alquiler de autos mas grande 
de Norte América. 
Esa misma filosoffa le lleva a creer en la 
necesidad de retribuir a las comunidades que 
le han dado tanto. Asi, Taylor no solo cre6 
Rent-A-Car Foundation, una institucién que 
apoya cientos de proyectos de beneficencia, 
sino que anima a sus empleados a donar 
tiempo y dinero a organizaciones locales. 
This book is dedicated 
to Jack C. Taylor... 
In recognition of his 
generosity and leadership 
in support of conservation 
and sustainability. His 
wonderful contribution to 
the Missouri Botanical 
Garden to create the 
Taylor Fund for Ecological 
Research is making 
possible a greater 
understanding of the 
floristic richness of Costa 
Rica and will immeasurably enhance the 
country’s capacity to manage its biological 
resources wisely. 
Founder of Enterprise-Rent-A-Car, Jack 
Taylor’s business philosophy has always 
been simple: “Take care of your customers 
and employees first, and profits will follow.” 
By adhering to his long-term vision, Jack 
made Enterprise Rent-A-Car the largest car 
rental firm in North America. 
That same long-term vision has also led 
Jack to believe in giving back to the 
communities that have given him so much. 
He encourages employees to donate time 
and money to local organizations, and he 
founded the Rent-A-Car Foundation, 
a charitable organization that supports 
hundreds of charities. 
