THE PRESERVATION OF FOOD BY COLD 549 



LEGAL CONTROL OF THE COLD-STORAGE INDUSTRY 



There has been a rather widespread prejudice against cold-storage 

 food products, and in some respects this is not without justification. 

 Cold storage preserves so well the external appearance of fresh foods 

 that deception in the sale of them to the consumer has been too fre- 

 quently practised. This is extremely unfortunate for all parties 

 concerned in such transactions. The proper branding of all cold- 

 storage foods, clearly indicating their character and the length of time 

 held in storage, would ultimately benefit the producer, the consumer 

 and also the cold-storage industry. Where cold storage is efficient such 

 a practice would proclaim its efficiency. Where it is inefficient the 

 cold-storage industry can ill afford to allow the consumer to be deceived 

 concerning the food he is purchasing. The strict enforcement of laws 

 compelling the proper labeling of such foods and prohibiting their sale 

 except when branded as such would quickly remove unjust prejudice 

 against cold storage, and would place this industry upon a secure 

 foundation, greatly increasing the possibilities of its service to the food 

 producers and consumers, and at the same time promoting the legiti- 

 mate interests of the cold-storage industry. 



