COPYRIGHT 1901 BY THE PROCTER A QAM8LE CO CINCINNATI 



| HE increase of culture and intelligence 

 brings a demand for more highly refined 

 and better articles of home use and con- 

 sumption. Ivory Soap, by reason of its 

 purity, lack of objectionable perfume and color, 

 the freedom with which it can be used without 

 injury, and its perfect fitness for the toilet and 

 bath, makes it the favorite soap with people 

 who choose carefully. 



