No. 1 (1922) ADMINISTRATION REPORT, 1920-21 . % 



brand. Even the fact that our goods are of Indian origin is a 

 handicap with those who are not acquainted with them, the general 

 idea, needless to say quite erroneous, being that the high standard of 

 care and cleanliness necessary to ensure a wholesome product is not 

 likely to be maintained under tropical conditions. 



At exhibitions held at Mangalore, Tellicherry, Bangalore and 

 Pudukkottai, highest awards were obtained for the exhibits staged 

 by the cannery. 



9. linance. - The total expenditure for the year amounted to 

 Rs. 31,896-4-1 made up of Rs. 1,999-3-8 on capital account and 

 Rs. 29,897 for running charges. Of the latter more than half went 

 in a large purchase of tin-plate bought unfortunately when the 

 market was exceptionally high ; the greater part remains in stock. 

 Against this expenditure, receipts paid into the treasury amounted to 

 Rs. J 6,707-1-3, the outstandings Rs. 2,024-15-1 and the value of 

 goods on hand, at two-thirds the sale rates, Rs. '26,160-10-8, leaving 

 an apparent loss of Es. 1,878-14-11 on the year's working. In 

 actuality there is every probability of the year's operations eventually 

 resulting in a substantial profit, for there is no reason to believe 

 that the goods in stock will be sold at other than their full value, 

 instead of the two-third 3 proportion for which credit is now taken. 

 To achieve better results, it appears clear that it will be necessary to 

 remove the cannery to a locality where sardines are either more 

 naturally abundant or the fishermen more numerous and energetic ; 

 supplies at Chaliyam are neither large nor regular, and the conse- 

 quence is that the staff is intermittantly employed even during the 

 four months that constitute the height of the sardine season. Con- 

 currently reliable agencies must be established for the speedy 

 disposal of the goods manufactured. (Sardines in oil always excepted, 

 for these are not fully matured till 9 months or a year after canning 

 and are said by some French manufacturers to improve even up to a 

 limit of five years from canning.) 



Pending the decision of Government on this question no further 

 improvements and additions are being made to the buildings, and no 

 steps have been taken to provide the quarters urgently needed for 

 the Manager, who has in consequence to live at Feroke, two miles 

 up river from the cannery. On several occasions he has been unable 

 to proceed to his work on account of floods in the river, and the 

 hardship of having to go up and down the river twice daily in a 

 dugout canoe in rainy weather is more than should be expected from 

 any man, however willing. 



Messrs. Charlton and Cock burn, representatives of the well- 

 known firm of Messrs. Price Waterhouse & Co., Chartered Account- 

 ants, London, who are advising the Government of India in respect 



