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THE GUIDE TO NATURE 



CZI_j Observations and Suggestions — Here, There ard Everywhere. 



The Spinning Wheel Magazine. 



This represents a new idea in maga- 

 zine making" that should lead the peri- 

 odical to success not only because the 

 idea is novel and good but because the 

 mind back of it is good. The managing 

 editor is Mrs. Henry Clarke Coe, the 

 associate editors are Messrs. Tudor 

 Jenks and Waldemar Kaempft'ert. The 

 first number has just been issued by 

 The Spinning Wheel Publishing Com- 

 pany, Incorporated, with the office at 

 Garden City, New York. Mr. Tudor 

 Jenks is the president of the company, 

 but only an assistant editor. His fine 

 literary taste and his legal learning 

 will make him useful in both depart- 

 ments. The magazine is well printed 

 on good paper and is well worth the 

 price of thirty-five cents a copy. It 

 looks as if this were the beginning ot 

 an important step forward in magazine 

 making. We are sure that it will be 

 appreciated by a host of readers. It 

 has our best wishes. 



The Cost of Living is Decreasing. 



"Whence has arisen this myth re- 

 garding the high cost of living?" was 

 asked by a fellow diner in Dinan's 

 restaurant in Stamford. A clothing 

 dealer replied, "It has not increased. 

 Never in the world could so much 

 clothing be purchased with so little 

 money." 



"Never in the history of Stamford," 

 I said, "has so good a dinner been 

 given for thirty-five cents as this res- 

 taurant is now supplying. There are 

 soup, an entree, a roast, a liberal sup- 

 ply of vegetables and two desserts 

 all for thirty-five cents. Such a table 

 d'hote is not elsewhere equalled and 

 •never has been equalled in Stamford." 



This is not the only thing for which 



the price has fallen. Look at our elec- 

 tric lights. Look at transportation, and 

 compare it with that of thirty years 

 ago. Greater facilities at lower rates 

 and in less time. See too how the time 

 of the customer saves in our well 

 equipped department stores. A home 

 may be furnished luxuriously at a mod- 

 erate price. Have you ever noticed what 

 wonderfully good tableware is now sup- 

 plied at a price less than half that of 

 only a few years ago? Even rents are 

 cheaper in proportion to the accom- 

 modations. For twenty-five or thirty 

 dollars a home may be secured better 

 than even kings and queens enjoyed 

 not many years ago. Wages are in- 

 creased and the purchasing power of 

 money has been increased. When we 

 come to books and magazines, consider 

 the club offers and the attractive mag- 

 azines that may be obtained at low 

 rates. The cost of living has not risen, 

 but the facilities for better living have 

 so increased that the cost of living is 

 apparently higher. If we would live 

 as simply as we lived fifty years ago, 

 we would quickly realize that our 

 present income would yield a bigger 

 surplus, and, by the way, there 

 has never been in the history of 

 the world so beautiful, so big, so ex- 

 cellent, so instructive, so commendable 

 a natural history magazine as The 

 Guide To Nature, published at a dollar 

 a year. This magazine twenty-five 

 years ago, with its wealth of illustra- 

 tion, could not have been purchased for 

 more than twice that amount, yet dol- 

 lars come easier now and faster to 

 most people than they came in those 

 days. _ 



Your publication is well worthy of 

 the especial consideration of every 

 lover of nature.- — H. S. Stebbins, 

 Cleveland, Ohio. 



