1 66 



THE GUIDE TO NATURE 



MR. COUCH WILL TAKE YOUR ORDER. 



feet of cases. At the left, hosiery and 

 underwear department, sweaters, um- 

 brellas — about sixty feet ; then follow 

 dress goods and silks, Butterick pat- 

 terns — about sixty feet. 



In the center, the ribbon department 

 and kindred goods, about seventy feet 

 of cases. Then ladies' neckwear depart- 

 ment, furs, etc., about forty-five feet of 

 cases. Directly under the skylight an 

 area is given to exhibition cases and 

 tables for the display and sale of mer- 

 chandise from all the departments, spe- 

 cial sales, about fifty feet of cases- At 

 the rear of the main floor in the old 

 building is an art department, one of 

 the most attractive in the store, about 

 thirty feet of cases supplemented by 

 tables- Opposite this the building 

 broadens. Here we find a stairway to 

 the second floor, a public telephone 

 booth and store offices extending over 

 the bridge on the south side, covering 

 an area of fifteen by forty feet. Oppo- 

 site the office on the bridge is the linen 

 department and following this and in 

 the new addition is a large and well ap- 

 pointed array of domestic stock, bed- 

 ding, etc. 



On the Second Floor. 



Leaving the elevator at the second 



floor we enter the center of the depart- 

 ment for ladies' ready-made articles 

 and kindred objects. The most modern 

 cases and fixtures protect and display 

 these goods. This department occupies 

 the entire width of store and extends 

 back for about eighty feet. At the 

 front a ladies' rest room has been sup- 

 plied. 



Beyond the ladies' department is the 

 drapery section with a separate, carpet- 

 ed area with pole fixtures for displaying 

 the draperies and extending back for 

 about forty feet. Then we arrive at a 

 well equipped luggage department. 



We have now come to the new addi- 

 tion on the second floor occupied by 

 the carpet department. In equipment, 

 lighting and general attractiveness this 

 department compares favorably with 

 those in much larger city stores. Rugs 

 are shown on the floor and flat in piles- 

 Linoleums are shown in the roll, on 

 end and facing out. Carpets are shown 

 in the shelves, facing out. 



On the Third Floor. 



Leaving elevator at the third floor 

 we enter the center of the china depart- 

 ment. The entire floor is given over to 

 china, bric-a-brac, cut glass, lamps and 

 shades and many kinds of novelties." 



