THE GUIDE TO NATURE— ADVERTISEMENTS 



Stamford High School : Halbert C. 

 Phillips, Science Teacher, Glenbrook, 

 Connecticut. 



Greenwich High School : Miss Pearl 

 A. Bigelow, ArcAdiA: Sound Beach, 

 Connecticut. 



Greenwich Academy : Agassiz As- 

 sociation Chapters,, Greenwich, Con- 

 necticut. 



Brunswick School : Brunswick 

 School, Greenwich, Connecticut. 



Rosemary Hall, Rosemary Hall, 

 Greenwich, Connecticut. 



Johnstown High School : Miss Ma- 

 tilda Krebs, Johnstown, Pennsylvania. 



Meriden High School : Agassiz As- 

 sociation Chapter, Meriden, Connecti- 

 cut. 



Wabanaki School : Mrs. Charles 

 Tarbell Dudley, Greenwich, Connecti- 

 cut. 



Larchmont Manor School : Miss 

 Josephine H. Davis, Larchmont Man- 

 or, New York. 



"The Momentum of Worthy Activi- 

 ties." 



Among the most patriotic bits of 

 sentiment that have come to our desk 

 is this part of an advertisement by 

 The Bausch & Lomb Optical Com- 

 pany. 



"May we all work together, then, 

 for the best interests of humanity — 

 first, to win the Avar ; second, to main- 

 tain the momentum of all worthy acti- 

 vities in the nation, looking steadily 

 to the day when the war shall cease." 



That is squarely to the point. There 

 are just two things to be done. Not 

 only must the country itself be saved, 

 but we must save the good things that 

 go with the country. It takes a broad- 

 minded, self-sacrificing patriot to get 

 the full meaning, the adequate point 

 of view into his head and his heart. 

 Many things may be eliminated from 

 this country. It is not necessary to 

 enumerate the evil things. To do that 



would be to wound somebody's sensi- 

 bilities and would accomplish no good,. 

 but connected with the elimination of 

 the nonessentials, there is another 

 equally important side to the question 

 so well put by this enterprising and 

 patriotic house. "Maintain the mo- 

 mentum of all worthy activities in the 

 nation." The Bausch & Lomb Opti- 

 cal Company wrote to The; Guide to 

 Nature; fairly and frankly that they 

 were disposed to discontinue their ad- 

 vertisement in our magazine because 

 practically the entire plant was turned 

 over to government work. They 

 write as follows : 



"We have decided to continue the 

 advertisement on the old basis largely 

 for sentimental reasons and the en- 

 couragement we may thus lend to your 

 operations. Such advertising as we 

 are still doing in any of our mediums 

 is intended to maintain the good will 

 of our trade and not to secure orders. 

 We have greatly increased our facili- 

 ties and are working all night in some 

 Departments in the desperate effort 

 to supply some of the government's 

 most important needs in this crisis, 

 and are only embarrassed by most of 



the outside orders we receive We 



trust you appreciate our position and 

 wish you and your activities every 

 continued success." 



Here is a concern that recognizes 

 that we have something to do besides 

 winning the war. There is a secondary 

 point that should not be lost sight of. 

 It is the spirit manifested by George 

 Washington when, in recounting the 

 terrible problems before the country, 

 he said, 



"Promote, then, as an object of pri- 

 mary importance, institutions for the 

 general diffusion of knowledge." 



It is practically this advice amplified 

 that is the keystone to the position of 

 this great optical house "to maintain 

 the momentum of all worthy activities 

 of the nation." 



Please remember this educational uplifting work in making your wfll. 



Jflontt of Hpqttp0t to \\\t Aaaoriation 



/ hereby give and bequeath to The Agasdz Association, an incorporated 

 association, having its principal executive office at A"rcAdiA, in Sound Beach, 

 in the town of Greemvich, Connecticut, the sum of dollars 



