PUBLIC RELATIONS 



The Museum became the focus of an extraordinary amount of pub- 

 licity in the press, on television, in radio, and in motion-picture news- 

 reels because of its active participation in the Festival of the Americas 

 that was held during the summer in connection with the Pan Amer- 

 ican Games to which Chicago was host. The Museum's contribution 

 to the Festival was an extremely noteworthy special exhibit "Indian 

 Art of the Americas" (see pages 23 and 25), which received unusual 

 recognition and was acclaimed by the art critics of Chicago news- 

 papers as an outstanding showing of primitive art. Stories and pic- 

 tures of this exhibit and of objects in it continued for several weeks. 



Outstanding presentations during the year included a well- 

 illustrated three-page feature-story on the Museum's archaeological 

 expedition to the Southwest and on dinosaurs in issues of Midwest 

 (Sunday rotogravure magazine of the Chicago Sun-Times), a page of 

 rotogravure pictures of exhibits of Mexican art in Weekend (maga- 

 zine of the Chicago Daily News), pages of drawings by children in 

 classes of the School of the Art Institute of Chicago working in this 

 Museum (see page 85), and a page "Day at the Museum" in Chicago's 

 American. The Chicago Tribune published an impressive photograph 

 of the Museum's new exterior night lighting, which began in June 

 (see page 107). 



Museum news and pictures were circulated nationally and inter- 

 nationally on a larger scale than in previous years through co-opera- 

 tion of such distributing agencies as the Associated Press and United 

 Press-International (there is reason to believe that such notice influ- 

 ences many visitors to Chicago to include the Museum in their sight- 

 seeing itineraries). Locally, in addition to the metropolitan news- 

 papers, the Museum received publicity in neighborhood weeklies and 

 semiweeklies, foreign-language newspapers, and newspapers of sub- 

 urbs and nearby cities. The number of news releases for the year 

 was 250. Advance proofs of the Museum's monthly Bulletin are 

 regularly supplied to the press, and supplemental publicity was re- 

 ceived by articles and pictures reprinted from this periodical, which 

 is published by the Museum primarily for its Members. 



Radio and television stations and networks generously contrib- 

 uted free publicity to Museum events in spot announcements and 

 scheduled programs. Grateful acknowledgment of this co-operation 

 is made to the American Broadcasting Company, Columbia Broad- 

 casting System, and National Broadcasting Company as well as to 

 the independent local stations throughout the Chicago area. The 

 Museum has benefited in particular from almost daily announce- 



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