168 THE PLANT WORLD 



thirds advertisements. Under ordinary conditions the rapid growth of 

 our circulation during the last three years would cover the increased cost. 

 But it must be understood that under agreement with the Wild Flower 

 Preservation Society The Plant World is furnished to members at a 

 special rate ; and the price paid by the Society allows us a profit of only 

 two cents on each annual subscription. As many of our old supporters 

 joined the Society, there has resulted a deficiency which even the 

 increased circulation has not overcome. In plain language, we are giving 

 more than we can afford ; and since we do not wish to be obliged to raise 

 the subscription price, we appeal to those interested in the welfare of the 

 journal to help us by securing new subscribers. Canvassing, with a copy 

 of the magazine at hand as an argument, is very little trouble, and in 

 most cases no soliciting would be required. Simply invite the attention 

 of your friends to what you consider the merits of the publication, and 

 let them examine it. We feel sure that every reader of this article could 

 gain at least one new subscriber by these means. 



We are going to back up this appeal with the following inducements : 

 Every person who sends us in one new subscriber will receive a two 

 months' subscription to The Plant World ; for two new subscribers 

 we will give a four months' subscription ; for three, a six months' sub- 

 scription ; for four, an eight months'; and for five, a year's subscription 

 and a copy of "The Families of Flowering Plants " ready for binding. 

 Present subscribers will have their terms lengthened for the correspond- 

 ing period, and are entitled to the same book. Those who send more 

 than five will receive our regular agents' rates of 20 per cent, on each 

 subscription. In all cases the cash must accompany the club. 



Finally, in order to add zest to the canvass, we will give to the first 

 club-raiser of five subscribers a special premium of two beautiful unpub- 

 lished plant photographs, of which we own the exclusive rights. 



We hope that this appeal will be carefully read and considered. The 

 publishers of The Plant World are not seeking profit. The editors 

 are busy professional men, who give their time and services freely to 

 help the cause of plant protection and spread the knowledge of nature. 

 But it is unreasonable to expect the supporters of the journal to maintain 

 it at a loss when the deficiency could be so easily remedied by a little 

 active endeavor on the part of our friends. 



The picture published in connection with Mr. Shear's article on 

 "Fungi on Old Logs and Stumps" in the last issue of The Plant 

 World was made from a photograph by Mr. Carl Krebs, of Cleveland, 

 Ohio, who furnished, it will be remembered, many of the excellent illus- 

 trations for Mr. Pollard's "Families of Flowering Plants." Credit was 

 accidentally omitted from the legend of the picture in question. 



