flavor. This, I believe, is an avenue open to those of us 

 with vision, imagination and perspicacity. To some of us, I 

 believe this is an a priori means to maintain not only survival, 

 but to achieve growth. This, I believe, is a pragmatic ap- 

 proach to automation and seafoods. 



Lastly, let us learn the positive attributes of our products 

 and let us retain these in our processing and distribution, and 

 let us maximize these positive attributes in our marketing. 



Seafoods, fresh from the ocean or lake, are full of flavor, 

 wholesome and nutritious. Let us spend a little more time, 

 money and research effort into retaining these positive qualities 

 given us by nature and, together, spend a little more money in 

 convincing the consumers of these attributes of our efforts to 

 give her more product, more convenience, more nourishment 

 and more flavor. Let us remind her of how these developments 

 can help to make her an international chef in her own kitchen 

 and transform her kitchen into a cuisine. This is a far better 

 and more positive way of our spending our stockholders' dollars 

 than in undercutting each other by delivering products of in- 

 ferior quality. 



Research and development, creativity and imagination in 

 processing in our industry synergistically can result in a positive 



force for improved products, new products, new processes and 

 more profits. 



I know research is a gamble. But do not quit easily. You 

 cannot conduct it according to the rules of efficiency engineer- 

 ing. If you don't know what kind of research to do, get some- 

 one who does. First of all, don't rely on committees. In my 

 experience, committees are wrong most of the time and com- 

 mittees of company vice presidents are wrong all the time. 



Disraeli once said, "Every production of genius must be 

 a production of enthusiasm." Be enthusiastic about fish pro- 

 cessing and its ultimate rewards to you and to your stockholders. 

 It will cost you money just as seed does to the farmer, but you 

 will get back your seed monies many fold. In our competitive 

 economy for the consumers' dollars, we cannot remain still or 

 idle for, to do so, in actuality, is to move backward — and mov- 

 ing backward is never at a steady rate, but rather at an in- 

 creasing one. 



We are fortunate as an industry to be able to ride on the 

 shoulders of the results of the research of our sister industries. 

 If we maximize this by actual doing instead of talking about 

 it, the rewards to us all as an industry may be great indeed. 

 There is an old saying to the effect that "the world steps aside 

 for the man who knows where he is going." Do you? 



15 YEARS AGO 



TODAY 



36 



