Media 



The media — especially TV, radio, 

 movies and advertising — exer- 

 cises an enormous influence on 

 America's young people. The Task 

 Force respectfully requests mem- 

 bers of the media to: 



Action: Make videos, recordings 

 and other entertainment and 

 informational materials that 

 awaken interest in science and 

 engineering readily available to 

 schools, libraries, museums and 

 community groups, especially in 

 low income areas. 



Action: Explore how to spark 

 the imagination of all young 

 people to pursue science and 

 engineering careers. 



Action: Promote success in 

 school and the opportunities of 

 science and engineering careers. 

 Be sensitive to perpetuating the 

 negative stereotypes of scientists 

 and engineers. 



Action: Recognize and publicize 

 successful students and teachers 

 as a way to encourage others. 

 Likewise, spread stories of suc- 

 cessful women, minorities and 

 people with disabilities in science 

 and technology in order to in- 

 crease the visibility and attractive- 

 ness of these careers to all young 

 people. 



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