604 HUMAN BIOLOGY 



one might with deliberate intent set about to make the type 

 of invention which would serve in an intended way to reshape 

 the mind-habits of men. 



Summing up the whole matter, then, it would seem 

 wholly within reason to assert that there are ways of shaping 

 human opinion, ways that are intentional and ways that are 

 unintentional. Back of both ways, we seem always to fmd 

 the thinking individual, the individual able to challenge 

 things-as-they-are, able to ask pointedly whether things-as- 

 they-are must forever be as they are, able above all through 

 the power of imaginative insight to transform untried 

 possibihties. The most important event in the world would 

 seem to be the planting of a new idea. The next important 

 would seem to be its nurture and propagation. 



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Dewey, J. 1927. The Public and its Problems. N. Y., Holt. 

 HoLLiNGWORTH, H. L. 1913. Advertising and Selling. N. Y., Appleton. 

 LiPPMAN, W. 1922. Public Opinion. N. Y., Harcourt, Brace. 

 Macpherson, W. 1920. The Psychology of Persuasion. Lond., Methuen. 

 Ogburn, W. F., 1922. Social Change. N. Y., Huebsch. 

 Overstreet, H. a. 1925. Influencing Human Behavior. N. Y., Norton. 

 Robinson, J. H. 1923. The Humanizing of Knowledge. N. Y., Doran. 

 RouTZAHN, M. S., and E. E. 1928. Publicity for Social Work. N. Y., Russell 



Sage Found. 

 Scott, W. D. 192 i. The Psychology of Advertising in Theory and Practice. 



Bost., Small, Maynard. 

 Sedgwick, W. T., and Tyler, H. W. 1917. A Short History of Science. N. Y., 



Macmillan. 

 Smith, T. V. 1926. The Democratic Way of Life. Univ. Chicago Press. 



