WE ALL LOVE BEAUTY 



Why do some creations appeal to larger numbers than others do? Why do some 

 continue to be liked for many years, whereas others soon lose their interest? 



In general, likings and dislikings, no matter how they have been acquired, 

 play a large role in the pleasures of life on every level of human interest. 



Anticipation We may concede that a hungry dog or horse "enjoys" 

 his food. We can even find evidence that the agreeable feelings which an ani- 

 mal may associate with the gratifying of hunger are to a degree anticipated: 

 the dog, for example, moves toward his food with alacrity, he behaves as if he 

 were looking forward to a good time. Human beings, at any rate, derive 

 positive satisfaction from the activities which more or less directly lead to the 

 gratifying of desires or the carrying out of purposes. 



Every important project involves many disagreeable or even painful de- 

 tails. An animal engaged in a fight will often stick it out against severe strain 



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