FORTY-FIFTH ANNUAL REPORT. 105 



southern California and the northwest, and that is what I am talking 

 about. Think wliat the California people are giving to get their lemons 

 properly advertised — even prepare card notices to be hung in barber 

 shops advertising ''lemon shampoos." They have 25,000 acres of lemons 

 that will come into bearing within the next four years. They are wait- 

 ing for these trees to come into bearing, but at the same time are appro- 

 priating thousands of dollars to start an advertising campaign, so as to 

 be in shape to sell this product when it comes to them. 



Mr. Nicol : What is the use of advertising when you haven't any- 

 thing to advertise. This advertising has been done by Michigan peach 

 growers and without a cent of expense to them. One firm, the South 

 Haven Fruit Exchange, has done business and advertised at their own 

 expense, and this year they asked the people to wait for that particular 

 brand of peaches, and they did, and they were disposed of at a good 

 price and the advertising didn't cost us a cent. 



Mr. Friday: How many of those growers would have been willing 

 to stand behind the advertising of cheap peaches before the canning 

 season came on. You would have said that it was a direct effort to 

 drive down prices, and you would have nothing to do with it. 



Mr. Hartman (Representative of the G. R. & I. R. R.) : Aside from 

 being a member of your association I have been interested in what has 

 been said about rates. I know that we are always out ready to serve 

 the people in our territory, and if there is any dissatisfaction from serv- 

 ices that we are rendering to your people, we are more than glad to 

 do anything in our power to correct any wrong that may be done. What 

 we want is to give you service, real service. I think that the people 

 from the Grand Traverse district will testify that we have been prompt 

 in getting their stuff to its destination. Tf there is any criticism of 

 this service, I would be glad if you would write to me and I promise 

 you that I will give any complaint my personal attention and will do 

 my best to give you the proper service. 



Chairman : That is what the executive board had in mind when they 

 passed that resolution this morning — if Ave cannot co-operate individu- 

 ally to handle our fruits on the marketing hand — everything has to 

 start at the bottom. If we can get enough from you fellows to back 

 us u]) in this State-wide financial campaign, we will try to advertise 

 the fruit of Michigan. You will have to do the advertising and pack- 

 ing and marketing unless you start some other organization. We will 

 try to hitch our kite to a star, but we may fall down. 



Mr. Smythe: We have realized the situation we are in for years, 

 but "it takes money to make the mare go." And since the appropriation 

 from the State has been cut off, our hands are tied. When we get 

 more money, and can see our way clear to do it, there will be no ques- 

 tion about an effort being made to advertise Michigan fruit. 



Chairman : One more suggestion — there is one fruit section in Michi- 

 gan — around Fennville — which is larger than any single fruit section 

 in the west. They produce more apples in and around Fennville, than 

 in any valley in the west. It foots up to -flOO,000.00. Now gentlemen, 

 go down in your jeans, and we Avill advertise Michigan fruit. 



