136 STATE HORTICULTURAL SOCIETY. 



inestimable value to the growers. It makes them indei)endent of the 

 ''dealer" or speculator. 



When harvest time arrives they know that they have as good a place 

 in which to hold their fruit, in case the market is unsatisfactory, as the 

 dealer can have. It is really worth, conservatively speaking, fifty cents 

 per barrel on their entire crop. 



If the grower needs money with which to pay his help and running 

 expenses, he can do just what practically all the dealers do, take his 

 warehouse receipts to his bank and get an advance of from 50c to |1.50 

 per barrel and hold his fruit until the market suits him. 



Another great advantage to the growers in haA'ing such a plant, is 

 the facility it affords for the accumulation of small lots of fruit into 

 car-loads, which is precisely what the dealer does — pre-cooling it as it 

 is collected and shipping it out in tlie very best possible condition to 

 carry well to market. 



We are particularly fortunate at Morton in having an api>arently 

 inexhaustible supply of sweet, pure, cold water, obtained from wells 

 within one hundred feet of our engine room. Ability to use this water 

 direct from the wells at a temperature of fifty-one degrees and allow 

 it to run away, increases the efficiency of our ice machines about forty 

 per cent. 



As I have said our proposition at Morton is a grower's proposition. 

 Three years ago I organized the Eastern Fruit & I*roduce Exchange, 

 with lieadquarters at Eochester, which supplies our growers with the 

 most complete sales machinery. Next came the cold storage plant and 

 now we are organizing a bank, and in due course will come the cooper 

 shop, canning factory, dehydrating plant, and vinegar factory, with coal 

 sheds and fertilizer and basket storages. 



We are after every nickel that is to be obtained from our business. 



We believe that duty and common sense demand that we do our own 

 speculating, and that when it comes to a division of the proceeds and 

 profits obtainable from the results of our toil and investment, that 

 division should be with our own families and not witli those who have 

 taken no risk, borne no Imrdships and suffered no anxieties as the sea- 

 sons have come and gone. 



One of the things that surprised me and vexed me greatly when I 

 was trying to collect definite information upon which to base plans 

 for our plant, was the very great difficulty experienced in finding auj^- 

 one from whom positive and reliable advice could be obtained. If we 

 had not been possessed with a determination to know all the "whys 

 and wherefores" before going ahead with our plans, I hate to contem- 

 plate the mistakes we might have made. 



There are so many things done absolutely wrong in many of the plants 

 we visited, that I am impelled to utter a friendly warning to my fellow 

 growers and to extend to them all an invitation to visit our plant at 

 Morton and to secure from us the benefit of all that we have learned at 

 a cost of much time and money. We will be only too glad to be of as- 

 sistance. 



There are a few ''Don'ts" that occur to us as worth while to pass 



