V-245 



The informed private sector can be of great assistance in bringing 

 about the kind of comprehensive long-range management plans needed 

 by spreading information, by putting pressure on those having respon- 

 sibility for the laws and ordinances required to effect such plans, 

 by making enforcement officials aware of violations, and by support- 

 ing strong protective measures at all levels of government, among 

 other things. 



One segment of the private sector, industry, is beginning to recog- 

 nize the importance of treating its wastes and acting to improve the 

 environment of its location. Many industries have employed environ- 

 mental specialists to develop programs along these lines. A number 

 of industrial plants have spent a large amount of money to install 

 waste treatment equipment, sometimes with tax credits or other incen- 

 tives from the States. This is all to the good, but more needs to 

 be done. Industry must fully recognize that investment in pollution 

 control is investment in its own future. 



