FORTY-THIRD ANNUAL REPORT. 43 



goes around through the orchards he can also look after the fruit, and 

 can instruct the different parties that buy the stamps how to grade the 

 fruit so it will be in conrpliance with the standard fixed by the Com- 

 mission. This stamp is to carry the guarantee of the Agricultural Com- 

 mission of the state and Ihe numl)cr of 1he persons purchasing it. The 

 Bureau and food inspectors are authorized to inspect or seize any 

 package bearing this stamp in any market or any warehouse or in any 

 consumer's hands, and after inspecting, if it does not confonn to the 

 proper regulations, the stamps can be revoked and penalty collected. 

 Now we believe this will have a tendency to help establish more uni- 

 form grading. You are not obliged to do it unless you want to, but the 

 party who purchases say one hundred or a thousand stamps pays for 

 that assistance the amount of purchase; five thousand stamps pays that 

 much extra and is five times the benefit. It is self supporting, and the 

 commission can take it up without an act of the legislature. If a 

 dealer wants to purchase several cars of apples, he can go to this com- 

 mission and find out who has purchased several thousand stamps. Then 

 he can write and contract on the condition that the apples are packed 

 and graded according to the standard set by the commission. As I 

 said in the beginning, this is simply a proposition — it is not carried 

 out as yet and there are always differences between theories and prac- 

 tices. After we have looked up our markets, and I believe we can do 

 a great deal in this in keeping in touch with more than one market, 

 it is our practice to have more than one wholesale market — a number 

 of cities in which we deal directly with the consumer or dealer. We 

 have heard a great deal said of the over-production of especially the 

 apple and peach. I hardly look at it in that light. I would rather say 

 underconsumption, for there are thousands and millions of people in 

 our larger cities who don't know what an ajiple taste's like from one 

 week's end to the other, much less than having them served on the 

 table. It is not that they don't care for them, but we have lacked in 

 boosting the apple. We see -oranges in fruit stores and Western fruits 

 fixed up in good shape to attract the eye of the boys and girls and the 

 consumer, but if you ask for an apple they Avill take you to the back 

 end of the store and show you some bruised and damaged ones that 

 are of poor quality and appearance and if you ask them why they don't 

 keep some good apples they say ''if we get some good ones we cannot 

 sell these." We have not advertised our product as we should. A little 

 quotation from Prof. Green : 



"He who whispers down a well need not expect a reward in dollars, 

 like he who sits in trees and hollers." 



Our Western friends have been doing a great denl of halloaing. One 

 commission man told me that sixty per cent of the apples in his cold 

 storage were Western fruit. If we can organize and get our heads to- 

 gether for effective work we can advertise by the same method, or similar 

 to what they are doing in the West, and I am very glad to hear that 

 you are doing something of this kind in this vicinity. If you are lo- 

 cated in an isolated section you can do personal advertising. I have 

 here several little slips. One was from your own state. It says, ''C. S. 

 Kendrick, grower of apples with flavor, Blissfield, Michigan." It is one 

 of our means of advertising. I have here another slip from a man you 

 all know and love — "J. H. Hale," whose business is a guarantee of the 

 wisdom of that little slip. He sends this out on every basket of peaches. 



