44 STATE HORTICULTURAL SOCIETY. 



He puts his name on his Baldwin apples; he is not afraid. ''No. 1 

 Peaches, Case & Co., Sodus, N. Y." Not afraid to put the name and 

 address on the package, because he knows they are packed according to 

 the Golden Rule. You can lay aside every other })hase of the question 

 except the dollars and cents and the Golden Rule aWII pay you to go by 

 in marketing your product every time. So I say, let us do some adver- . 

 tising along this line. Here is another slip "At the Sign of the Apple," 

 a store handling apples especially. Then after he has advertised it, sell- 

 ing only a product that he can get back of Avith a guarantee. He has 

 to compete with the Western ])eople and can get their prices. It is just 

 as well packed and just as good in appearance. I believe candidly, from 

 the bottom of my heart, this question is the heart and center of the 

 marketing. Growing a product Ave are proud to market, and then put- 

 ting it up so Ave are not ashamed of any of the specimens in the barrels. 

 Don't put your name only on the top of the package — put it right doAvn 

 in the center of the barrel, and it Avill have a tendency to crowd out 

 some of the inferior stuff in the barrel. Your name won't look good 

 along side of a gnarly, inferior apple. 



I want to say something more about the package Ave use in the market. 

 In the marketing of our |)eaches — Ave generally begin Avith them — the elec- 

 tric railroad furnishes us a car for the season. We go into that car 

 and shelve it so we can place in there a % bushel basket Avithout inter- 

 ferring with the shelf above. This car is draAvn to Lima each evening 

 except Saturday and Sunday and brought back the next morning un- 

 loaded, so Ave have it each day to send out a carload of fruit. Now Ave 

 use, as I said before, the % bushel baskets, and put a bushel of peaches 

 into it, and it rounds u]) the basket. They are covered over Avith netting 

 so they Avill not rattle off, and the dealers take them right from the car. 

 For two years Ave sent a man Avith the car. There are a few towns be- 

 tAveen our toAvn and Lima where there are dealers, and this man Avorked 

 up the trade. One gentleman asked him if he did not have to turn his 

 back Avhen he made the j)rices, but AAe got them, and the consumers 

 were satisfied. Now the dealers come to the car and get their orders, 

 and if there are any left a Avholesale man in Lima takes care of that 

 trade. He comes to the car and cleans up everything that is left in the 

 car in the morning, and the car comes back. In this Avay Ave can let 

 our fruit get a little riper, and so a little better quality, and it is not 

 bumped around by the railroad men. By setting them carefully on 

 these shelves they get in in almost perfect condition, and Ave get !)0 per 

 cent of the consumer's dollar. In the handling of one apple crop aa'C 

 do not use these % bushel baskets to any great extent. We use a tAventy 

 l)ound basket in Avhich Ave i)ack our select or choice fruit. Sometimes 

 Ave use the bushel box or full bushel basket or barrel, especially for the 

 second grade, but for our local trade the twenty-j)ound basket is used 

 almost entirely because the fruit is all exposed and coA-ered with a net. 

 You will be surprised how many dealers and persons from adjoining 

 stales have v.iitten for our fruit, and we find out by this means that 

 Ave can get just as good prices as they are getting for the box apples, 

 Avithout the extra expense for the box and packing. For your imme- 

 diate section I Avant to reiterate what I said yesterday. I feel that Avhen 

 Ave come to the packing of our choice fruit in the boxes then Ave can 

 get the trade that the Western growers get now. For the better frait, 

 it is my candid opinion, you Avill want to put them in bushel boxes for 



