FORTY-THIRD ANNUAL REPORT. 49 



ability enough to hold the whole list of stockholders loyal to him. You 

 look over the associations in the country, and all that have been success- 

 ful have had one or two such men. You take that Potato Growers' 

 Association in Viroinia. It has been one of the most successful market- 

 ing associations in the country, but they tell me one man is boss; he is 

 czar. They have to grow these potatoes and pack and deliver them as 

 he says and buy the see<l he says. They tell me he has made everyone 

 of them rich. Such an association should be around each shipping point 

 with a central packing house. If they could put up one brand of 

 apples, packing say thirty thousand barrels a year, and have them every 

 year, don't tell me I could not sell them. Put the apples into grades 

 where they belong, and sell them for Avhat they are and you will have 

 no trouble selling them after the brand has become known as an honest 

 pack. 



One thing is sure, I have learned how to pick cherries, and am taking- 

 home with me the finest "contraption" you ever saw. I have enjoyed 

 this meeting very much, and would very much like to see any of you 

 come to the New York Fruit Growers' Association which meets in 

 Rochester, N. Y,, Jan. 7-9. You will find a lively bunch of fruit growers. 



DISCUSSION. 



Mr. Smythe: How did the Fruit Growers' Association come out that 

 was started a few years ago, to co-operate in selling? 



Mr. Case: I have been identified with the New York Fruit Growers' 

 Association ever since it was organized. I was on the executive com- 

 mittee for several years as chairman, and I think that the executive 

 committee was more criticized for not developing a co oi)erative market- 

 ing scheme than for all the other things put together since the society 

 was organized. But none of us have ever been able to map out a scheme 

 to take care of all the large and small growers, that we thought was 

 practical — that would work out. I was president of the Association 

 when that Association was formed, and as I look back at it now I 

 think I would have joined if I had not been president of the Association, 

 but I was determined that I would not get a lot of people into any 

 scheme where I could not see daylight myself. If T want to spend my 

 own money, all right, but am not going to lead a lot of others into it. 

 Before it was organized I looked up the manager and found he was a 

 periodical drinker. He would go for months without drinking, and 

 then there might be two or three weeks when he would l>e no good. It 

 was landed in the hands of a receiver — no good at all. If you can only 

 get the fruit distributed as bananas are distributed. If you could give 

 every man, woman and child in the United States an apple apiece 

 every day in the year, it would take ninety million barrels to feed them. 

 Distribution systematically is what you want. 



A Member : Just put right down in yoiir minutes what Mr. Case 

 says about putting a boozer at the head of an Association. That is all. 



Q. Who has packed according to the Sulzer law and with what 

 results? 



Mr. Case: It is practically what we have been using for years; you 

 stamp on the package what the size is. 



A Member: Do you pack what the size is under this brand? 



Mr. Case : No, I would rather use Case & Company's brand. You 



7 



