THE ALUMNI JOURNAL Tl 



MAILING LISTS. 



There is one thing that is just as essential to the up to date druggist 

 as cleanliness, and that is a mailing list. A list that includes all his 

 customers and possible patrons every druggist should have in printed 

 form to send out to the large advertisers who are constantly calling 

 for them. A thousand names can be set up and a thousand copies 

 printed by the local printer at a merely nominal cost, and when in this 

 form erasures can be made or new names added in a moment. While 

 the manufacturers are paying to advertise one article they are adver- 

 tising your entire stock, and this being the case the chances are that 

 you will get ten times as much out of it as the manufacturer. ( has. 

 H. Fletcher, manufacturer of Castoria, has an advertisement in this 

 issue calling for lists for Chubby's Magic Book. We earnestly advise 

 all to send a list in at once. 



BOULLION CAPSULES. 



Schieffelin & Co., are distributors of an excellent Bouillon Capsule 

 which is giving good satisfaction wherever tried. Write them for full 

 particulars. 



ELASTIC SOFT CAPSULES. 



You read so much about "Elastic Soft" Capsules, but few know that 

 the late Mr. H. Planten was the first to introduce them to the profes- 

 sion long before those now engaged in the business were born. 



Physicians seemed however wedded to — "Hard Filled Capsules" — 

 introduced by Mr. Planten some time previous and the manufacture- of 

 "Elastic Soft" was therefore discontinued till a more opportune time. 



Mr. Planten re-introduced "Elastic Soft" Filled Capsules in 1860, 

 and they were favorably received. 



So called "Hand Made" Filled Capsules were the only style made 

 for many years and "adopted" by others when the popularity of 

 "PLANTEN'S" Elastic Soft Capsules had been well established. 

 Constant improvements were made to make capsules more rapidly but 

 not until the firm H. PLANTEN ^: SON had perfected their machinery 

 for the production of "Elastic Soft" Filled Capsules had there been any 

 decided advance in the methods of manufacturing this class of capsules. 



Please remember therefore when you are in the market for "-Elastic 

 Soff Capsules that ''FLANTEN' S" uere the original diud for beauty of 

 finish as well as general excellence are unsurpassed at the present time. 



