THE ALUMNI JOURNAL 109 



Altho too early as yet to have made the final plans for the Athletic 

 Association, organized at the close of the last session, still we can 

 safely promise that arrangements will be made so that teams for out- 

 door games will have a separate room for dressing in the Gymnasium 

 at the University and for a basket-ball team we will be able to use the 

 22nd Regiment Armory, across the street from the College. 



OBITUARY 



Frank P. Hoffmann, a member of the class of 1007, and the 

 Kappa Psi fraternity died June 24, 1910. The Alumni Asso- 

 ciation expends its sympathy to his bereaved relatives. 



Peace to his ashes. 



CHEMICALS OF ATTESTED MERIT. 



The agitation for chemicals of standard quality is one in which every druggist is 

 necessarily concerned and the pharmaceutical profession in general have exerted wide 

 influence toward the enactment of Federal and State Laws, bearing on the subject. 



It is an aphorism that "reliable chemicals are necessary for definite therapeutic 

 results", and in this connection we direct the attention of our readers to the products of 

 the Powers-Weightman-Rosengarten Company, Manufacturing Chemists, which for 

 many years have received the preference of leading physicians, pharmacists and manu- 

 facturers, because of their purity, uniformity and general excellence. 



The goods of this well-known company can be obtained from all jobbers at prices no 

 higher than those ruling for the brands of other reputable manufacturers. 



EXPLOITING ANESTHONE CREAM TO PHYSICIANS. 



Reference was made in these pages last month to the new preparation for hay fever 

 which is being marketed by Messrs. Parke, Davis & Co., the suggestion being offered at 

 that time that pharmacists carry at least a limited supply of the product in anticipation 

 of a probable demand upon the advent of the hay fever season. That the advice was 

 timely is now apparent. So highly does the company regard the new preparation, with 

 respect to both its therapeutic and commercial possibilities, that a campaign is now in 

 progress the manifest purpose of which is to make Anesthone Cream known to physicians 

 from one end of the country to the other. The promotion plans in this instance are in 

 line with those usually adopted by the company when it desires to exploit a new and 

 meritorious preparation, embracing extensive medical journal advertising, circularizing, 

 and systematic "detail" work by traveling representatives. 



Anesthone Cream, it may be mentioned incidentally, is the formula of Dr. J. E. 

 Alberts, The Hague, Holland, and contains 1:20,000 of adrenalin chloride and ten per 

 cent, of para-amiido-ethyl-benzolate, in a bland oleaginous base. In the treatment of hay 

 fever it is applied to the nares three or four times a day, a piece the size of a pea being 

 snuffed well into the nostrils. It is said to afford immediate relief in a great majority of 

 cases, producing a prolonged anesthetic effect. It is marketed in a collapsible tube with 

 an elongated nozzle to facilitate its application. 



Anesthone Cream, it should be understood, is not designed to supplant the older 

 Adrenalin preparations in the treatment of hay fever, but to supplement them— to round 

 out the physician's equipment, as it were; to make the practitioner as nearly invincible 

 as possible in his contest with one of the most stubborn diseases that he is called upon 

 to treat. 



