158 THE ALUMNI JOURNAL 



I — Always show a friendly and professional spirit to all physicians 

 with whom you come in contact. 



2 — Always treat your competitor fairly and squarely. 



3 — Never criticise a prescription to the patient. 



4 — Never discuss with your customers the relative merits of a phy- 

 sician as shown by his prescription, even when they ask you to do so, 



5 — Nevei make a diagnosis — always leave that to one who should 

 know — the doctor. 



6 — Never practice substitution. 



7 — Never practice medicine or surgery, 



8 — ^Never practice gossip, 



9 — Never practice knocking your competitor. 



10 — Never practice emmenology. 



These observations may serve us all as the "Decalogue of Phar- 

 macy." 



To elevate the profession it is worth while to mention some good 

 rules which, if observed, are of great importance to the professional 

 pharmacist : 



I — Never have any kind of window display other than that which 

 relates to your own profession. Do not specialize with patent or un- 

 ethical nostrums. 



2 — Use neat bottles, boxes and labels. Make neat packages. 



3 — Write labels distinctly and in full as per signature. Do not 

 abbreviate. 



4 — Make notes of the size and weight of masses in pills and cap- 

 sules on prescriptions, so that if repeated they will correspond with 

 those originally dispensed. 



5 — Always keep the latest ethical remedies in stock and request the 

 manufacturer to send notices to doctors informins: them of this fact. 

 This is good advertising and is strictly ethical ; at the same time it 

 shows your are abreast of scientific advancement. 



6 — Buy only the best drugs and chemicals from reputable houses 

 and the physicians will obtain the desired result. Any preparation you 

 manufacture should always compiv with the standard of the U. S, P, 

 and N. F. (our Holy Bible), 



By complying with all of the above-mentioned rules, physicians and 

 the public in general will have more confidence in you. This may not 

 all appeal to all our members,, but a little reflection on their part may 

 awaken them to a realization of the vast importance of this feature. 



