PVHAT IT IS. 



IfHY Yor 

 WANT IT 



''A WORD TO THE 'BUYS' IS SUFFICIENTS' 



HOJF TO GET IT. 



Owing to the nation-wide insistence upon Cypress, "The Wood 

 Eternal," for aH uses that invite decay, (as well as for artistic 

 uses in uiteriors), it became necessary to devise safeguards for 

 lumber-consumers who have had no reason to become skilled in 

 identifying different woods or in judging their gradations or 

 adaptabilities. 



The one vva>^ for you to be sure that the Cypress you get was grow n in the region 

 near enough to the coast to possess the MAXIMUM of decay -resisting quality 

 is to refuse all but genuine "TIDE-WATER CYPRESS"-and the only way 

 to know that you're getting Tide-water Cypress is to insist and {keep on insist- 

 ing) upon SEEING WITH YOl'R OWN EVES the REGISTERED TRADE-MARK of 

 tlie Southern Cypress Mfrs. Assn., stamped ineradicably in one or both ends of kver^- cnpress 

 BOARD OR TIMBER, and OH EVERY BUNDLE of "small sticks," such as flooring, siding, moulding and 

 shingles. This is the mark to BUY BY — now that every piece of thoroughly reliable 



TIDE-WATER CYPRESS 



Trade Mark Reg. U.S.Pat.Ofhce 



Only mills v\hich arc qualific-d by the superior physical character of their product AND the ethical character of their 

 business practice can belong to the Southern Cypress Mfrs. Assn. — and only member -mills can e\er apply this legally 

 registered trade-mark to ANY Cypress. 



Let our ALL-ROUND HELPS DEPARTMENT help YOU MORE. Our entire resources are at your service with Reliable Counsel. 



SOUTHERN CYPRESS MANUFACTURERS' ASSOCIATION 



1258 HIBERNIA BANK BUILDING, NEW ORLEANS. LA., or 1258 HEARD NATIONAL BANK BUILDING, JACKSONVILLE, FLA 



INSIST ON TRADE MARKED CYPRESS AT YOUR LOCAL LUMBER DEALER'S. 



IF HE HASN'T IT, LET US KNOW. 



// 



TELL HIM TO 

 REMEMBER 



"BU Y BY T H E 

 CYPRESS ARROW" 



