148 AMERICAN FORESTRY 



ranging for the forestry banquet given organizations and to generally arouse 



here during the Congress. interest in the forestry conservation 



During the year our president, Henry movement, as well as to personally 

 Sturgis Drinker, president of Lehigh solicit memberships and subscriptions. 

 Universit}^ has delivered addresses on It is gratifying to state that the 

 forestry at Tome Institute, Md., Lake financial report of the treasurer shows 

 Sunapee, N. H., Asheville, N. C, the a healthy and a steady growth, the re- 

 Wholesale Lumber Dealers Association ceipts from memberships, subscriptions, 

 convention at Atlantic City, Allentown, and advertising being more than in any 

 Pa., Wilkes Barre, Pa., and other places year in the history of the Association, 

 and these have been published and wide- It is perhaps unnecessary to call at- 

 ly distributed. tention to the improvement in the 



The Board of Directors has arranged quality of the magazine American 



to hold a meeting at Cornell University Forestry during the year. Not only 



on May 15, at which time a new forestry has there been a marked improvement 



building is to be dedicated, and also to typographically, and in the quality of 



hold a meeting at Chautauqua, New the paper used but the effort to secure 



York, in July, upon which occasion the articles of greater value and interest to 



five thousand people expected at Chau- the readers has been successful, while 



tauqua at that time will be addressed the increase in the number of illustra- 



on forestry subjects at six big meetings, tions used has materially added to the 



lasting through two days. This meet- attractiveness of the magazine. These 



ing is expected to prove of great educa- improvements have been made at con- 



tional value to the forestry cause. siderable cost but they have been 



The Board has also arranged to hold valuable in drawing attention to the 



the annual convention of the Associa- magazine, holding the interest in it, and 



tion in 1915 at San Francisco, during in inducing voluntary subscriptions, 



the Panama-Pacific International Ex- Two features, in the conduct of the 



position, at which time it is expected to magazine during the year, deserve 



have representation from every country special attention. One was the greatly 



in the world having any interest in enlarged November issue, devoted to 



forestry. The Exposition managers forest fire protective work and profusely 



have offered to set aside a special day illustrated in colors, the cost being 



of the Exposition to be known as about twice that of the regular nirmber; 



American Forestry Association Day, and the other being the additional spe- 



and plans are already under way for cial number issued during the sessions 



making this day the most notable in of the National Conservation Congress 



the annals of forestry in this or any and siunmarizing, for the benefit of all 



other country. our members and subscribers, as well 



A membership and circulation cam- as for general distribution at the Con- 



paign was conducted steadily during gress, the work of the forestry com- 



the year by means of letters sent to mittee and the ten sub-committees, 



persons who are or who should be in- Twenty-five hundred additional copies 



terested in forestry conservation, names of the May issue were printed for distri- 



being secured from personal nomina- bution at the forest exhibition of the 



tions by members, and from lists of Pennsylvania Forestry Association in 



various organizations. This sort of Horticultural Hall, Philadelphia, during 



campaign was effective enough to se- the week of May 19, at which time the 



cure 1,520 new members and sub- Association had an exhibition which 



scribers. A still more effective method attracted much attention. 



of securing members and subscriptions In July the Association took over the 



would be the placing of field agents in business management of the Forestry 



various sections of the country, these Quarterly, Dr. B. E. Fernow of Toronto 



agents being qualified to make addresses remaining in editorial charge. The 



on forestry, to aid State and local for- Association is assured by one of its 



estry associations in perfecting their members against any loss in the pub- 



