Between lunch and golf 



A Ouaranteed b)r 



Time for a cigarette before the first tee, Tastes 

 fine after that delicious cup of coffee. You remem- 

 ber how good it was— the rich taste of the toasted 

 coffee. Now— as you light it— notice the same 

 thing in your 



LUCKY STRIKE 



It's toasted. And rich in flavor, 

 because like the coffee, it's better 

 "roasted" than raw. 



Its toasted 



cigarette 



