Open your 

 package 



Ifs 

 toasted i 



~yj Uuaraiittfed try 



^ 



Between lunch and golf 



Time for a cigarette before the first tee, Tastes 

 fine after that delicious cup of coffee. You remem- 

 ber how good it was — the rich taste of the toasted 

 coffee. Now— as yow light it— notice the same 

 thing in your 



LjJCKY STRIKE 



a ^fc^ §0 ^%^ ^ ^ifc It's toasted. And rich in flavor, 

 ^f|Q ■ ^S.% W^V because like the coffee, it's better 

 ^B "roasted" than raw. 



It*s toasted 



