«i 5^ ',« 



EDITORIAL . 449 



fore. The letters of approbation al- Association. Present members who have 



ready received testify to the fact that sent in subscriptions can aid in the work 



we have not wholly failed in our efforts.; of adding new members by calling the 



now we want others who have not writ- livelier attention of those whose names 



ten to give us their views. The maga- they sent in to our communications. We 



zine belongs to the members of the are beginning to plan for the next an- 



Association, and we want the members nual meeting, and before the time of 



to take an interest in their property. that meeting we want to add many hun- 

 dreds of new members to our rolls. 



^ ^ '^ This office will do its full share in the 



Our Membership Campaign ^ork of securing these new members ; 



the magazine will exert every effort to 



SOME time ago each member of the attract and crystallize the interest of 

 American Forestry Association re- those who are now interested in a gen- 

 ceived a letter giving the details of a eral way in the subject of Forestry and 

 plan for increasing the circulation of the broader subject of general conser- 

 the magazine, and asking the coopera- vation, and the members of the Asso- 

 tion of each member in making the plan ciation can help us wonderfully, if they 

 a success. Later, a second letter was will take the trouble to add the word 

 sent to those of the members who failed that may turn the balance and decide 

 to respond to the first. The result of the prospective member to become an 

 these two letters has been the addition actual member, 

 to our lists of several thousand new sub- 

 scribers to the magazine, and the sub- 

 scriptions are still coming. We have y^ Word of Credit 

 called these "short-term subscriptions," 



and just here we want to urge every in- V\7 HILE we are on the subject, let us 



dividual member of the American For- ^^ refer again to the "short-term 



estry Association who has not yet done subscribers" mentioned above, and let us 



so to let us have his or her response to give a word of credit where it is cer- 



our letters. tainly due. When our first letters were 



The thousands of new subscribers we sent it, it was somewhat of a question in 



have added to our lists by this means our minds as to how our members would 



are now being solicited to become mem- respond. We had never made an ap- 



bers of the Association. No better list, peal of the sort, and we were naturally 



for solicitation purposes, could possibly in doubt. However, the letters were 



be secured than these new subscribers carefully prepared, and, albeit with 



to the magazine. We have asked that some misgivings, were sent out. The 



in all cases the names of none but those next morning, almost before the mail 



believed to be in some degree interested had been opened in our office, a mem- 



in forestry and the general idea of con- ber came in with a list of four "short- 



servation of natural resources be given term subscribers," and the cash to pay 



us, and we have every reason to be- for the subscriptions. Our letter had 



lieve that the members have heeded our reached this member at 8 a. m. ; at 8 :45 



suggestion. Now it is our intention to a. m., she — for the member is a woman 



give to these new subscribers — and to — handed in her little list the first to 



the old, as well — a magazine sufficient- be received. We felt better about the 



Iv interesting and attractive to make appeal then, for we thought that if even 



them want to ally themselves with the one member responded so promptly, we 



Association and thus take a part in the had everything to hope from the entire 



work that our organization is doing, membership. 



Within the next few weeks every one of That list of four names was the first 



these new subscribers will receive a we received in answer to our first letter, 



communication from this office, with an Since then we have received hundreds 



invitation to become a members of the of responses, and we have added sev- 



