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The three vital featu res of j^ur 

 Christmas Grafonola 



For, of course, your new instrument will be a Columbia, 

 if it is a question of musical quality — of certainty of lasting 

 enjoyment. Judge tbe superiority of the Columbia Grafonola, 

 first of all, upon iti' superb tone. 



Tone: 



Jonc is the .soul of music. .\n(l tone perfection depends fully 

 as much upon the scientific exactness of the reproducing mechanism 

 of the instrument itself as upon the original recording process. The 

 perfected reproducer and tone-arm of the Columbia Grafonola is the 

 crowning achievement in this branch of the art. The tone is carried 

 from the reproducer needle to the end of the tone chamber through one 

 continuous uninterrupted and cver-e.xpanding passage. 



Once you realize the tone possibilities of the Columbia Grafonola, 

 playing Columbia Records or any other recor<ls, we believe you will 

 never again be satisfied with any tone less full and true, less brilliant 

 and round and natural. 



Tone control: 



With the Columbia you have every possible gradation of tone at 

 your command. The tone-control leaves, built on the one right prin- 

 ciple of controlling tone-volume, and the wide variety of needles avail- 

 able, give you any and all degrees of tone-volume, from the lightest 

 pianissimo to the resounding fortissimo to fill the largest auditorium. 



Convenience: 



Your Grafonola, ctiuipped with the individual record ejectors, an 

 exclusive Columbia feature, is ideal in its convenience. Your records 

 are racked individually in velvet-lined slots that automatically clean 

 ;hem and protect them against breaking and scratching. .\ numbered 

 pu.sh-button controls each record — a push of the bulton brings any 

 record forward to be taken between the thumb and fuigers. 



Columbia Graphophone Company 



Woolworth Bldg. 



New York 



COLUMBIA 



