234 Field Museum of Natural History — Reports, Vol. X 



in foreign countries as well. In addition, the Museum has received 

 attention through articles and photographs prepared by members of 

 newspaper staffs especially assigned by their editors for this pur- 

 pose. Likewise, the Museum's cultural and educational values 

 have been the subject of occasional favorable comment in the editorial 

 as well as the news columns. 



For the fifth year the bulletin, Field Museum News, has been 

 published monthly. As in the past, it has been sent to all Members 

 of the Museum promptly at the beginning of each month. It is 

 circulated also as an exchange to various scientific institutions, and 

 to newspapers and magazines which frequently reprint or quote 

 from it, thus augmenting the Museum's general publicity. Con- 

 tinued efforts have been made to include in each issue articles and 

 pictures which would appeal to the widely varying interests of the 

 bulletin's several thousand readers. 



The Museum has been advertised, as in past years, without cost, 

 through media generously placed at its disposal by various organ- 

 izations, for which appreciation is herewith expressed. The Illinois 

 Central System and the Chicago and North Western Railway again 

 permitted the display at their city and suburban stations of posters 

 in the spring and autumn announcing the Museum's lecture 

 courses. These placards have likewise been posted in department 

 stores, hotels, clubs, libraries, schools, and other establishments 

 having wide public contacts. Many of these organizations, as well 

 as local, interurban, and interstate transportation companies and 

 agencies, further advertised the Museum by distributing folders 

 giving information about the institution. 



Various opportunities have arisen whereby the Museum obtained 

 radio publicity. Noteworthy was a series of talks by members of the 

 Museum staff given at the invitation of WGN (the Chicago Tribune 

 station), and a special program arranged by WLS (the Prairie 

 Farmer station). 



Work was performed by the Division of Public Relations in 

 connection with certain published matter of the Museum, such as a 

 new edition of the General Guide to the exhibits, a leaflet on the 

 collection of sculptures by Herbert Haseltine of British champion 

 domestic animals, and various special articles, reports, etc. A 

 large volume of correspondence and other detail was also handled. 



Grateful acknowledgment is hereby made to the Consolidated 

 Press Clipping Bureaus of Chicago for their continuance, for the 

 second year, of press clipping service to the Museum without charge. 



