200 TRANSACTIONS OP THE 



received yesterday, and we wired you last night. The oranges are a com- 

 plete surprise, and we are in ecstacies over them. Why didn't we know 

 they were so fine before ? People were not ready for California oranges, and 

 smiled at the idea of fruit from there that was of any account at this time 

 of the year. But the sample is beautiful, and we can sell them, for any- 

 thing a person wants." The wiring was for a carload, which was sent a 

 few days after receipt of the telegram. 



Mankind naturally follows the orange. He has done so in all ages. The 

 northern tribes of early Europe made raids on their southern neighbors in 

 the hope of possessing themselves of their sunny clime and their orange 

 groves. 



In the four years from 1880 to 1884 most of the southern counties of our 

 State which advertised themselves as orange growing counties doubled their 

 taxable property, and no doubt their population. Los Angeles in that time 

 increased in population from 11,000 to 30,000. The facts of our capacities 

 for the production of citrus fruits once known, and people will flock here 

 from all regions of the earth to enjoy our clime and the many advantages 

 it affords. 



By comparison, little, indeed, has been done toward making known the 

 wonderful resources and advantages of northern California. Until the 

 organization of the Northern California Immigration Society, with head- 

 quarters in this city — a little more than a year ago — there was no concerted 

 effort to inform the world regarding this favored portion of our State. That 

 organization has not been idle. The first Citrus Fair in northern California 

 is largely the outgrowth of its efforts. It has done good work and much of 

 it, and new-comers are already in our midst and pleased with their loca- 

 tion, who, except for the efforts of the Immigration Society, would have gone 

 on to buy a home at a greater expense in some less favored locality. There 

 is wealth in immigration, and all efforts to disseminate the facts regarding 

 northern California should be heartily and substantially encouraged by 

 every citizen of this favored portion of the State. 



While through the lecturers, papers, and advertising pamphlets sent 

 broadcast by large landholders for speculative purposes, southern California 

 has been read about and sung about by the people of all States and coun- 

 tries, there has been none to raise his voice beyond the confines of the region 

 itself in behalf of this northern portion of the State. It is time we begun to 

 sing our own praises, at least to the extent of making known the truth. 



But then, you say, if several millions of people settle in northern Califor- 

 nia, and all go to raising oranges, what will we do with the fruit? Have 

 no fear of the orange market; and as to the question of profit, that matter 

 is easily solved. The area in the world where oranges can be successfully 

 grown is limited, while the consumption of the fruit is universal, and will 

 increase as the product becomes better known and cheaper. We have 

 60,000,000 mouths to feed in the United States. In 1890 that number will 

 have increased to 70,000,000, and in 1900 to 95,000,000, and so on for a 

 hundred years. We shall have a market for all we can grow, if we plant 

 out the whole of northern California, and even terrace steep hillsides as 

 they do in Japan and China. • 



In this connection I would say, California must necessarily resort to the 

 growing of fruits or her commerce will decline. Australia and India can 

 produce breadstuff's for the world. Every experiment to carry wheat over- 

 land has failed, and I fear will continue to fail. We are therefore forced 

 to make the longest sea voyage on the face of the globe to reach the bread- 

 stuff markets of the world. Besides all this, the highest use to which land 



