STATE POMOLOGICAL SOCIETY. 167 



that not all the orchards conceived in enthusiasm and planted 

 with dreams of great profits in the near future will ever come 

 into bearing. Apple growing has been boomed too much both 

 for the good of the orchardist and the man with money to 

 invest. The idea of large profits has been exploited with little 

 or nothing said of the failures in the business, thereby bringing 

 about, in many instances, blasted hopes and an extravagant 

 waste of money. Already reaction is beginning to set in and 

 fewer orchards are being planted than were set out from three 

 to five years ago. Inexperienced companies and individuals are 

 beginning to learn that it takes money to plant and develop an 

 apple orchard. The writer has in mind a young orchard of two 

 hundred acres finely situated in his vicinity which was entirely 

 abandoned this past summer because the company owning this 

 property ran out of funds and were unable to secure more 

 money. From the vast unit system plantings of promotion com- 

 panies, we have little to fear. Usually the management is very 

 poor so far as the upkeep of the orchard is concerned and the 

 whole scheme is impracticable so far as raising fruit is con- 

 cerned. However, the increased planting of experienced indi- 

 viduals and well financed companies with efficient management 

 will doubtless swell the production of apples in this country 

 within the next few years. We shall probably see some years 

 of low prices, but the practical conservative grower will weather 

 the storm. Low prices will cause the neglect and abandonment 

 of many orchards which are being run on a narrow financial 

 basis. Low prices also will bring about wider distribution and 

 increased consumption. The population of this country is stead- 

 ily increasing, which means greater home consumption, and the 

 foreign market for apples is being gradually extended. There 

 came to our shores during the last fiscal year immigrants to the 

 number of 1,197,892. While it is true these immigrants do not 

 eat many Hood River Jonathans or Maine Northern Spies, still 

 they do consume a good many low grade apples, canned and 

 dried fruit and other cheap products of the apple. Advertising 

 the apple will help to increase the demand. In this movement 

 the grower can lend his aid and influence. Apple shippers and 

 handlers having designated October 21 as National Apple Day 

 are doing a good work in exploiting the merits of the apple and 

 increasing the demand for this fruit. W^hen apple day came 



