REPORT OF STATE HORTICULTURIST. 73 



SELLING APPLES. 



Mr. John C. Orcutt, Secretary Committee on Agriculture, 



Boston Chamber of Commerce. 



For years the grower has been studying and working to im- 

 prove his methods and his product. Lectures, discussions, books 

 and bulletins have dealt with nearly every phase of the problem 

 but "Selling the Product." "Selling Apples" has always been 

 of great importance to the grower, but until recently it has not 

 been given very much thought, study or attention. The speaker 

 does not come here as an authority on the selling of apples, as 

 he realizes that he knows very little about the subject as a 

 whole, but to give you the conclusions he has reached from 

 some little experience, study and observation. 



CLASSES OF GROWERS. 



Growers may be divided into three classes : 



1. The grower whose fruit is his main crop and income,, who 

 takes care of his orchards and packs his fruit in a systematic 

 manner. 



2. The grower whose fruit is a side issue, who takes care of 

 his orchards and packs his fruit in the best manner he knows 

 how. 



3. The grower whose fruit is a side issue, who takes no 

 care of his orchards and packs in no systematic way. 



Large and small growers of all these classes are found in 

 nearly every section of New England. Because of these facts 

 and while it is the desire of all growers to sell their product for 

 as much as possible, it is evident that all the product of any one 

 section cannot be sold in the same way or sent to the same 

 market and have the results satisfactory to all. 



AVAILABLE MARKETS. 



There are two principal markets for apples, the local mar- 

 ket and the outside market. The local market is the growers' 

 immediate vicinity. There are generally four ways in each of 



