STATE POMOI.OGICAL SOCIETY. 9I 



ture that we may follow with equal energy, equal skill, equal 

 brains and equal capital. That is the sign of caution that I 

 would like to give you here tonight. With the right sort of soil, 

 elevation and location, the man who loves his business, the man 

 who enjoys caring for the tree for the tree's sake whether it 

 gives dollars or not, the man who wants to grow beautiful ap- 

 ples because they are one of the most beautiful of God's gifts 

 to man, an:l grows them for their sake alone and for the sake 

 of the production of something better for his fellow men than 

 any one else can produce, who puts love and care and thought 

 into it all the way, — will always get a reward, perhaps not as 

 great as we have anticipated in the past, but there is a great 

 opportunity for him. But there are too many going into it who 

 have not that love of the business, who have not faith in the 

 business, but have simply been led to believe that it is a gol:l 

 mine. They had better go reasonably slow. 



If you are going into it, you must locate your orchard, your 

 commercial orchard, reasonably near to proper lines of trans- 

 portation. I don't think that the commercial orchard of the 

 future can get much more than two and a half or three miles 

 away from a railroad station with safety. It is a heavy product 

 and has got to be handled at a low price. If you are doing your 

 business upon a large scale, you can go it alone perhaps in the 

 way of packages, in the way of cold storage, in the way of sort- 

 mg, marketing, grading, and the handling altogether; but in 

 the more modest way that we do things in New England, mostly 

 with small capital and small means, there must be a cooperation, 

 there must be a working together, a general supervision over all 

 the orchards managed in one particular way in such a commu- 

 nity, a supervision over the spraying, over the thinning of the 

 fruit, over the harvesting and the grading, a cooperative cold 

 storage house, cooperative marketing, a general working to- 

 gether to cut corners and save expenses. It is the little one cent 

 on a barrel here and the half cent there and the two cents 

 somewhere else that you may save that is going to be a profit 

 that will pay dividends. The dividends come out of the last few 

 cents on top of a barrel of apples or the last few cents saved 

 in the expenses, and that is what we must live up to. We 

 must pull close together. If we don't, we are going to ^et fail- 



