STATE POMOLOGICAI, SOCIETY. 79 



an undesirable effect on the apple market. If this is really so, 

 it is important, and we ought to realize it. Let us see. 



That man who makes two blades of grass grow where only 

 one grew before is said to be a benefactor of the race. Grant- 

 ino- this then the man who makes two apples grow where only 

 one grew before or perhaps even a good apple where formerly 

 a faulty one was produced, ought likewise to be considered a 

 benefactor. Now I submit, from the standpoint of the apple 

 grower who has apples to sell, that he who eats tzvo apples 

 where he only ate one before must also be something of a 

 benefactor. This matter of dessert quality goes a long way in 

 determining how many consumers eat two apples instead of 

 one. If you will only think of it, you know this is true in 

 your own individual cases as apple growers. It is doubly 

 true in the case of the man who has to part with his hard- 

 earned dollar in order to eat apples at all. If you don'L like 

 Ben Davis, and its -kind, to eat yourself, why are you so un- 

 reasonable as to expect the man in the city — the consumer — 

 to like it any better than you do? That ultimate consumer is 

 an important factor in your success as an apple grower. It's 

 your job to make him eat as many apples as yon can. The 

 better he likes your apples the more of them he will eat. But 

 he doesn't know varieties ; he may know the name Ben Davis 

 — it is doubtless the most widely known apple variety name in 

 the world — but to the average consumer, it signifies only a red 

 apple. He buys it. He eats it; and forthwith he says: "I 

 am not very fond of apples anyv/ay." It's a long time before 

 he buys any more. But if he happens by chance to get a variety 

 that really tickles his palate and makes his mouth water, he is 

 going back in a hurry for more if he has a dollar in his pocket, 

 or if his credit is good, lest the supply is exhausted before he 

 can get to its source. 



I believe, gentlemen, that my logic is sound, and that what I 

 am trying to tell you about this quality matter is the plain, 

 common, horse sense of the situation. 



If what I have been saying is true, then the general effect of 

 much of the fruit that goes into the apple market must be to 

 restrict rather than to increase the demand for apples. T do 

 not know that there is any actual proof of this proposition, but 

 I know, and so do you, that if we care but little for a com- 



