REPORT OF STATE HORTICULTURIST, 65 



1 want to call your attention to the Florida and California 

 Fruit Growers. I wonder if you people are familiar with the 

 papers. All the big daily papers in our cities, and the maga- 

 zines, such as the Ladies' Home Journal and the Saturday Eve- 

 ning Post, carry large advertisements from these fruit growers. 

 Do you gentlemen realize that that is one of the greatest com- 

 petitors that you have? These grapefruit and orange dealers 

 are continually giving prizes for the return of the wrappers, 

 as in the case of the Sunkist dealers, which greatly increases 

 the consumption of these fruits. If I eat oranges and grape- 

 fruit, I will not eat apples. 



I think one of the largest and foremost distributors of apples 

 are Steinhart and Kelley of New York, w^ho' handle for 

 the northwestern fruit dealers their entire crop. They have a 

 brand of apples called "Skookun" from the Indian word mean- 

 ing "bully." They have a system of distribution which is very 

 good, but is limited and needs several large associations to get 

 together. These concerns advertise to get people to call for 

 their goods. Why should the retailer push your apples ? He 

 wants to push something the people want to buy, and he is not 

 going to run around and push something that doesn't pay. You 

 should get consumers to use these apples. You have a 

 big competition in the grapefruit and orange people. Why 

 can't you put up just as good a showing in apples and get a 

 system of distribution built up in the same way? We must 

 distribute our apples. Now this will seem foolish to some 

 people, because there are now only four well known ways to 

 eat apples. We must get people to eat apples in the other ways. 

 We get into the habit of having certain things and we keep 

 in those habits and, unless new ways are continuously brought 

 before us, we forget about them. 



I have hastily run over this whole situation to try to get 

 clearly into our minds the six very important features of the 

 industry : 



1. What these markets are. 



2. Storage on these apples. 



3. Classes or varieties. 



4. Just who the buyers and distributors are. 



5. What apples are used for. 



6. Problem of distribution of apples. 



