REPORT OF STATE HORTICULTURIST. 6l 



FACTORS IN MARKETING AND INCREASING THE 



SALE OF APPLES. 



John C. Orcutt, Boston, Mass. 



(Stenographic Report.) 



Mr. Chairman, Ladies and Gentlemen: 



I was down here a year ago, and in November we were here, 

 SO that I see a good many people that I have known, and I 

 almost feel like saying, "How are you all?" 



I am going to speak a little prepared address for about twenty 

 minutes, and give you people a chance to ask questions in 

 regard to the commission, storage and transportation of apples, 

 and if I don't know the answers to your questions, I will frank- 

 ly say so, or perhaps I can tell you where you can get this infor- 

 mation, for it is only with a free and frank discussion that we 

 can get anywhere. I come here to learn from you, as much as 

 to tell you a few things about the market. I don't know what 

 your problems are, but by talking them over together we can 

 get somewhere. Now we have said that the apple industry was 

 a science. The dictionary tells us that the science is a classified 

 knowledge, so I have endeavored to classify some of the items 

 in connection with the selling, marketing and increasing the 

 consumption of apples. Now, if you please, let us have clearly 

 in mind the six classifications : 



1. What the available markets are. 



2. The storage of apples. 



3. The variety or classes. 



4. Just who the buyers and distributors are. 



5. What apples are used for. 



6. Problems in selling and increasing consumption. 

 Last year I covered some of these points which I will hurry 



over, so in going ahead with our discussion we may have in 

 mind those topics. 



