220 THE HOUSE FLY—DISEASE CARRIER 
Continuous and successful voluntary work of this kind, 
however, is not to be relied upon, and the campaign 
for funds, and preferably for regularly appropriated 
funds, must be a strenuous one. 
Before all this, however, a campaign' of publicity 
must be inaugurated, and in such a campaign the local 
newspapers are of great assistance; in fact in many 
cities during the summer of 1910 the local newspapers 
themselves inaugurated the campaign. Four excellent 
instances of this which have come under the writer’s 
observation are the campaigns begun and carried 
through the summer by the Minneapolis Tribune, the 
Kansas City Star, the Milwaukee Sentinel, and the 
Washington Evening Star. 
Mr. Leroy Boughner, city editor of the Minneapolis 
Tribune, wrote up his newspaper anti-fly campaign in 
an excellent paper which was read before the Decem¬ 
ber, 1910, meeting of the American Civic Association, 
and in his introductory paragraph he made the follow¬ 
ing explanation: 
“An intelligent newspaper campaign against the 
house fly is not only a great benefit to the community 
in which the newspaper circulates, but it is of direct 
value to the newspaper itself, both in the increased 
prestige it gets as a sponsor for civic betterment and 
in the advertising that accrues from dealers in 
screens, drugs, and sanitary appliances. The cam¬ 
paign conducted by the Minneapolis Tribune in 1910 
accomplished both results, and the story of how it 
was done is an interesting one.” Could any but an 
