PREVENTIVE MEASURES 221 
experienced newspaper man have written that para¬ 
graph ? 
Mr. Boughner goes on to describe how the literature 
furnished by the American Civic Association and by 
various State and city boards of health and other 
organizations was collected and from these were culled 
hundred-word articles, general in nature, but prepared 
in such a way as to attract the attention of every reader. 
These were started in April, and after they had been 
running for a week or so letters were sent to every 
club in Minneapolis suggesting that they endorse the 
campaign, and these resolutions kept coming in for a 
month or more, and were printed, giving a local tinge 
to the campaign. Then the local and State health of¬ 
ficials were interested and were quoted wherever it 
seemed necessary. Then the State Entomologist was 
approached, and he was quoted. The use of gruesome 
pictures was avoided as a rule, but occasionally the 
readers were startled with a statement and a picture 
that helped to intensify the interest. When the Tuber¬ 
culosis Committee of the Associated Charities advised 
drug store keepers to cover their wares, the Tribune 
took the matter up and drew a fly moral from it. Very 
often it happened that the ammunition furnished by 
this paper was most valuable, and as an example Mr. 
Boughner states that seven cases of typhoid in a suburb 
of Minneapolis were traced to the typhoid fly. Every 
change of weather was used as a pretext for a new 
editorial, and at the conclusion of the campaign a big 
story was written summing up the results. * 
