154 Report of Farmers' Institutes 



of view ? To my notion it must come about through an educa- 

 tional campaign, and a careful investigation of all phases of 

 marketing, before rushing in on visionary projects. Every failure 

 in cooperation at either end, due to poor business methods or 

 wrong ideals, turns back the hands of cooperative progress. Fur- 

 themiore, any producers' organization which has as its aim the 

 notion of getting the best of the consumer is inherently wrong, and 

 is therefore bound to fail. Likewise, an organization of consumers 

 aiming to '^ put something over " on the farmer is equally at 

 'fault. The more each side knows of the other, the more likely 

 are they to get together in true cooperation, where the results may 

 be measured not merely in dollars earned or dollars saved, but in 

 the training afforded in human brotherhood, on which rests all that 

 is finest in citizenship. 



