Proceedings of Seventeenth Normal, Institute 185 



publicity 



There is nothing like printer's ink to insure publicity. A 

 thing which is in the public eye is always appreciated. To this 

 end testers and officials, and particularly fann bureau men, are 

 urged to use the local press to publish the doings of their asso- 

 ciations and records of large producing cows and dairies. Per- 

 sonally I see no objection to publishing names as inducing a 

 healthy rivalry. All this would tend to magnify the association 

 in the eyes of its members as well as in the public eye. 



Mr. NicoU suggests the summarizing of data so as to give 

 the total production and cost of production of each association in 

 the state, as we have now over twenty-five thousand cows in the 

 different associations; then publishing an annual bulletin show- 

 ing the above, with a comparison of the work of previous years. 

 I believe the suggestion a good one and I know of no one so 

 capable of doing it as the same A. J. J^icoll. I shall be only too 

 glad to do this if sufiicient funds are available at the end of the 

 institute season. Suggestions as to the above will be in order. 



conclusions 

 Surely if this or any work is worth doing at all it is worth 

 doing well, and is worthy of our best endeavor. Nothing worth 

 while is attained without effort. That everyone interested in ad- 

 vancing the dairy interests of our state, through our cow testing 

 associations, might assist through counsel and work along well- 

 defined lines, has been my purpose in bringing this subject be- 

 fore you. I invite your cooperation both in the free discussion 

 of the subject and individual effort to carry out and make 

 effectual the results of our conclusions. 



