Unseen Oppoetunities. 1Y7 



that he was selling his milk for eix cents per quart. The man 

 went home and ordered his wife to buy her milk of the six-cent- 

 per-quart dealer. She did so. The first morning it was poured 

 into the coffee, the husband drank his, but the wife only tasted 

 of hers. The next morning the husband drank only part of his, 

 the wife's was untouched; but they had saved six cents. The 

 next morning neither of them used any milk, but the husband 

 lifted the cream pitcher to his face, and smelled of its contents. 

 He set it down and said: " Wife, after this buy your twelve-cent 

 milk." He afterward learned that the stables of the six-cent 

 dealer were filthy and his care of his cows and the milk unclean, 

 while the other groomed his cows, allowed no manure to remain 

 in the stable, and in every way exercised the greatest care, that 

 his milk might be of a superior quality. He made money, know- 

 ing there is always a class of people who will pay a good price 

 for a superior article. 



Mark you, you never will succeed in selling wormy apples, 

 small, diseased potatoes or blue milk. The majority desire pure 

 and excellent quality. "Old Abe" was right when he said: 

 " You can fool all the people some of the time, and some of the 

 people all of the time, but you cannot fool all the people all the 

 time." 



Know the cost of production. In the commercial world every 

 man knows the cost of his goods from a locomotive down to a 

 pin. It is the basis of success; it is the indicator of profit and 

 loss, of fortune or failure. Strange, is it not, that with this 

 object lesson before them nine-tenths of our farmers do not 

 know the real cost of their produce, and when they sell do not 

 know whether in reality they have made or lost money. It may 

 be easier for the merchant, who buys his goods by the dozen or 

 gross, to ascertain the cost of each article, than for the farmer, 

 but it is no less important that you should know the cost of your 

 products. 



A little common sense and a little system will help you very 

 much. For instance, in your hog-house build a bin with parti- 



