DUKOC .IKKSKY SWI.NK P.KEKDKKS. Z i i 



a week or ten days before the sale. 1 do not think it a good plan to get 

 your catalogue out too far in advance, as persons recelA'ing them are apt 

 to lay them aside and overlook the sale date. 



Recording. — The American Association has reduced the fee to mem- 

 bers to 50 cents. I would advise all breeders who are not members to 

 purchase a share of stock and have all animals recorded before selling. 

 I intend to have all animals offered in the future sales recorded and de- 

 liver eertihcates of registration to purchasei"s on the day of sale. 



Auctioneers. — As soon as you have fully determined to make a sale, 

 your auctioneers should be employed, first employing your home auctioneer 

 and then one or two other men of his profession on whom both buyer and 

 seller can rely. Through the efforts of active and energetic auctioneers 

 buyers and seller can lie brought together, which could be accomplished 

 in no other way. Keep them reliably informed as to the condition of 

 your herd that they may keep in touch with their customers. They will 

 give you more than value received. 



Advertising. — One of the hardest problems in connection with a public 

 sale is the question of judicious and effective advertising. As the Swine 

 Breeders' Journal is exclusively a swine breeders' paper, there is no ques- 

 tion but that ycmr first advertisement shovdd be placed in that paper, es- 

 pecially in view of the fact that the valuable services of tlieir representa- 

 tives are constantly being exerted in tlie interest of the patrons of the 

 paper, not only to the interest of the adveitiser, but the breeder as well. 

 It might be advisable to also use a good farm paper, such as the Indiana 

 Farmer, the Farmers' Guide or the P"'arm Star, and last, but not least, 

 don't fail to advertise liberally in your county papers. 



Comfort of Breeders. — Especial care should be takeir to insure the 

 comfort and entertainment of visiting breeders, both the niglit before 

 and on the day of sale, as well as at the ringside. This brings us A^ery 

 close to tiae trial of the case, when the Colonels will present the evidence 

 and make the argument and the brother breeders, who will be both judge 

 and jury, will, if the preparations have been well made on the foundation 

 suggested in the beginning of this article, return a verdict tliat will mean 

 both protit and satisfaction to the holder of the sale. 



Marion Stoltz: A man ought to be very careful in not breeding too 

 many sows to one boar for a bi'ood sale, especially not to breed too many 

 sows to the one boar on one day, and you want your offering in good 

 condition. 



Stafford, Manilla: Mr. Lockhart said he was going to record all the 

 animals he sold at his sale. That looks like a heavy expense. 



Lockliart: The American Duroc-Jersey Record Association have re- 

 duced their recording fee to .50 cents. T think it a good proposition to 

 record every animal. 



