CHESTER WHITE SWINE BREEDERS. 283 



F. F. Moore: I am pleased to say tbat this question was assigned to 

 me, as it indicates tliat someone considers tlaat 1 have made a success of 

 my sales. I have always considered, from a comparative standpoint, that 

 my sales have been successful. I am the pioneer sale breeder in Chester 

 White circles. My success, I feel, has come from the fact that I have 

 kept continually at it, and have advertised freely. Of course, I have made 

 mistakes and am fortunate in being able to recognize them. 



To make a successful sale, first, you must have quality of stock. 

 Second, you must mix with those you hope to obtain as customers. Third, 

 you must buy freely. Fourth, you must advertise freely. Now, right here 

 is where you can lose money. You must advertise freely, but your efforts 

 must be rightly directed. To advei-tise freely does not mean to advertise 

 everywhere. I did that and lost out. I have been carefully considering 

 this question and have solved it in this way: I know we have a bashful 

 repi-esentative of the Swine Breeders' Journal with us tonight, but re- 

 gardless of his feelings I am going to give my plans for my coming sale. 

 I have decided to use only the Swine Breeders" Journal and my county 

 papers this year, making a large announcement in tlie Swine Breeders' 

 Journal, perhaps a double page. Then I propose to buy from them five 

 to seven hundred papers containing the "ad." and mail them to names I 

 have obtained. I also propose to send out special cards to as many ad- 

 dresses as I can obtain in the territory I wish to cover. This is my plan 

 and I feel it will be successful and that I can recommend it to brother 

 breeders. You must advertise, but consider it well and reach your trade 

 by the most direct route. The swine papers represent this, and the one 

 circulating in your territory is preferable. 



Question — "\yhat is the best feed for your pigs?" 



J. Milner: I feed all the milk I can get in addition to shorts. You 

 must be careful and not feed too much and overdo the matter. I find 

 that more trouble in pigs arises from not feeding properly than from 

 what you feed. 



A. P. Cleland: I also use lots of milk; in fact, all I can get, and mix 

 it with shorts. I also use germ oil meal, which is 25 per cent, protein. It 

 costs $24.75 per ton and I find it cheaper and better than' corn. When i 

 use it with shorts I mix one-third oil meal and two-thirds shorts. I also 

 mix it with sorghum skimmings, using one tub of skimmings to a barrel. 



This ended the discussion, and the meeting took up other business. 

 On motion, Frank Moore and Allen Beeler Avere recommended as judges 

 for the Indiana State Fair. 



