BOARD OF HORTICULTURE 153 



many were seriously threateniiij: not to produce another crop, because evaporated 

 loganberries had not at this time, from the growers' viewpoint, created a place 

 for themselves, and at the best, their future was considered very uncertain. 



This Situation is now so oompletely reversed tliat the produetion of evaporated 

 loganberries in 1919 was very far from supplying the demaud. This feature of the 

 indiistry should interest owners of land suitable for loganberry growing, but 

 which is located so far from manufacturing plants and other markets that here- 

 tofore they have been content to take only a small return per acre, using it for 

 pasturage and other similar purposes, and have valued the land accordingly. Ten, 

 twenty or more acres planted to loganberries. with a simply constructed dryer, 

 will make those acres just as valuable from the standpoint of produetion value per 

 acre as land which may be worth $500 or more, because of its proximity to a 

 city or town. 



The men who later organized the Pheasant Fruit Juice Company sent one of 

 their number East to make a thoroush study concerning the possibility of com- 

 mercializing loganberry juice. They became convinced that loganberry juice 

 oould be made a great commercial asset to the Northwest, providing it could have 

 a sufficiently strong advertising and merchandising campaign. 



The first real encouragement to the growers came when they were assured by 

 this juice Company that it was ready to make at a fixed price long-term contracts 

 which promised more than fair profits for all the loganberries which they could 

 grow. It was here that the re-creation of the loganberry industry in the North- 

 west began. Many vineyards had been destroyed. but the greater number and 

 the best of them were still in the ground in the spring of 1915. 



This Infant Company, undertaking to save the loganberry industry and market 

 the product in the form of loganberry juice, realized fuUy that they were under- 

 taking an enormous task ; that they were attacking a problem which would 

 require vast expenditures of money, and would tax the nerve and stayiug quali- 

 tles of men füll of faith in their product and in their own power to succeed in 

 their task. 



The Phez Company is the Consolidated outgrowth of the Pheasant Fruit Juice 

 Company and the Northwest Fruit Products Company, two of the largest of the 

 Pioneers in the fruit juice Imsiness. whose general offices are at Salem, Oregon, 

 with manufacturing juice plants at Salem, Olympia. Woodburn and Wenatchee, 

 and with a very extensive and complete jam and jelly plant also located at Salem. 



A Visit to these plants will convince the most pessimistic observer that the 

 directors of this great business enterprise have faith in themselves and in the 

 ultimate future of their undertaking. Large Investments have been made in 

 expensive permanent equipment. Hundreds of thousands of dollars have already 

 gone into national advertising and other Publicity, placed there by the managers 

 of this Company, whose vision is broad enough to permit them to view without 

 envy or discouragement the growers, the land owners, now advertising manu- 

 facturers and dealers in the same products, and the entire Community making 

 large profits and enjoying a new prosperity, because of this company's enterprise 

 and their vast expenditure of money, holding themselves to the firm conviction 

 that in due time they also will reap a reward for themselves and their associated 

 stockholders. 



World Fame Aehieved 



They believe that these are days of solid foundation building. upon which will 

 eventually stand a great. well-established manufacturing industry. owning and 

 Controlling an enormous national and international demand for their advertised 

 products. profitable not only to themselves, but to thousands of producers of raw 

 materials, and to the State at large. 



The demand for loganberries had become so great in 1918 that there was far 

 from sufficient fruit to supply. This demand came not only from many entirely 



