The Apple and Peak Market in Europe, Etc. 117 



pering industi-y, and besides growing fruits for their own markets, 

 they are extensive exporters to various European districts. In October, 

 1909, a technical board of horticulture was created and attached to 

 the ministry of agriculture, The purpose of the board is to promote 

 the development of horticulture in France. 



In the European markets, especially in pears and the more delicate 

 fruits, France has a great advantage over the United States and in 

 arranging for marketing our fruits in this part of the World, care 

 should be taken to avoid such plantings for this trade as are likely to 

 be ruinous against the French product. A special study should be 

 made of the French productions in Order to get a thorough understand- 

 ing of this phase of the subject. 



growers and organizations. 



It is clear that any apple growing section, in Order to make a per- 

 manent success, must establish and maintain a Standard of fruit and 

 pack that will fix its reputation high and substantial in the markets 

 of the World. If this part of the business is left to commission men 

 er brokers it will fall, because their interest is only for the season, 

 and they have no Investment in the reputation in which the grower's 

 entire capital of orchard land and life's occupation are invested. The 

 quality of his product, the grade of his pack, the method and System of 

 placing his Output in the market, which fixes reputation, makes his 

 capital invested, good or bad. These things are as much his business 

 as the growing of the fruit. Experience has proven that these features 

 of the business can best be carried on by associations. The larger, 

 stronger and better the association, the more the profit, and the greater 

 the value of the orchard investm.ent. In Order to be an important factor 

 in the European markets, the shipping Organization of apple growers 

 must be large and strong financially and otherwise, and should control 

 a million boxes or more of fruit. A single ship from New York has just 

 brought into Liverpool over thirty thousand busheis of apples, and this 

 is only one of several ships Clearing every week carrying fruit during 

 the season. 



The British markets consume between ten and twelve million dolHrs' 

 worth of imported apples each year with an increasing tendency. Why 

 should not the district that has the highest reputation in this market 

 for its fruit, increase to an enormous extent its exports? Oregon 

 apples are the choice of all, and some capable Organization that would 

 take up the matter of making a careful study of the markets of 

 Europe, and how to provide for them, would be able to add millions 

 to the wealth and much to the happiness of the people of the entire 

 northwest coast of the United States. 



The Ontario parliament of Canada, a year ago passed an act pro- 

 viding for grading, marking and inspection of apples, and for a fine 

 for falsely marking packages. This has had a good effect in impi-oving 

 the grading and has brought better returns in cash. The formation 

 of an association of Ontario fruit growers, and establishing of gen- 

 eral packing houses, and uniform packing guaranteed by the associa- 

 tion has had a still better effect, and the association product brings 

 the highest price in the market. 



Already the Hood River and Rogue River associations in Medford 

 and Grants Pass have their fruit in the markets here, and the dealers 

 are much pleased with their products, brands and grading. These 

 various local organizat'ons should remain intact and form a general 

 selling agency with supervisory pov/ers over methods and quality of 

 pack. The association method will be much better than a g;nei-al 

 law on the subject, and should be relied upon as the important thing 

 in regulation of the business, rather than a State law. 



