LOCATING A FRUIT FARM 167 



miles south of the northern boundary of the state, we cross the north- 

 east corner of New Mexico, and enter Colorado at San Jose, sixty miles 

 west of the northeast corner of New Mexico; we then pass through 

 Pueblo 30 miles west of Denver and enter Wyoming near Laramie. We 

 leave the state at the northeast corner, crossing the northwest corner of 

 South Dakota, and passing through Bismark, North Dakota; leaving the 

 state at Grand Forks, we enter Minnesota at Crookston and leave the 

 state at Duluth. We enter Wisconsin at Fond du Lac and pass out of 

 the state at Milwaukee. The remaining of the perimeter of our circle 

 will pass through Lake Michigan. 



While students in school we learned that the radius of a circle was 

 equal to one-half of the diameter. If one radii is 630 miles the diameter 

 is 1,260 miles. This is the diameter of the great circle herein described 

 You will notice also only one of the famous fruit belts is located within 

 the area of this circle. We learned while in school, to find the area of a 

 circle, "square the diameter and multiply by 7854 ten thousandths, and 

 the product will be in square units, of units of measure of the radii." 

 Our vast home market, theirefore, consists of 1,246,900 square miles <ff 

 densely populated territory and containing only one especially adver- 

 tised fruit district, and that being the Ozark country at the extreme 

 southeastern extremity of a radii. 



In order to comprehend the meaning of this home market let us 

 notice the territory included within it. All of the state of Nebraska, all 

 of Iowa, all of Illinois, all of Missouri, one-half of Arkansas, all of Indian 

 Territory, all of Kansas, all of Oklahoma, one-half of Colorado, one-fourth 

 of Wyoming, practically all of South Dakota, almost half of North Dakota, 

 one-half of Minnesota and one-third of the state of Wisconsin. Theie 

 are residing within this vast home market one-fourth of the population 

 of the United States, some 20,000,000 people. Lincoln, Nebraska is 

 fortunately situated at the exact center of this vast home mai'ket. Lam- 

 caster county is therefore most centrally located and can reach ever>- 

 part of this great home market with the minimum transportation charges, 

 minimum of delay, quick returns, and less loss of fruit through neglect 

 incident to long hauls all reduced to the minimum. The fruit grower 

 near Lincoln in reaching the outer boundary of this great home market 

 has a transportation charge of only 620 miles to any point. The fruit 

 grower in the state of Washington, Oregon or California has a trans- 

 portation charge for 2,000 miles to reach the center of this home market. 

 The fruit growers of New York, Oregon, California and Washington have 

 to consider the various items of expense, viz: high priced land, ex- 

 pensive fruit packages that will endure long shipment, delays in transit, 

 fluctuating markets, indifferent commission salesmen at terminal i)oints, 

 and delays in the transmission of financial returns. All of these items 

 are reduced to the minimum by the grower, situated near the center 

 of population of this vast home market. One of the principal arguments 

 used in favor of the various famed fruit districts, is the handsome appear- 

 ance of the matured fruits. Granting their fruit appears a little more 



