NEBRASKA APPLES SUPERIOR 177 



standard apple box and are from 2 ^4 to 3 inches in diameter. The 

 sizes that are in the greatest demand from the buying public run from 

 112 to 150 per box. These sizes more nearly meet the average needs 

 of the consumer. He wants an apple of high quality, smooth, sound, 

 well colored for the variety and of a size that he can eat out of hand the 

 entire apple (core excepted) and feel that he is not compelled to eat 

 more than he wants or throw part of the apple away, whicli he 

 cannot eat. The medium sized apple fills this need while the large 

 apple does not. Not only the ultimate consumer but the dealer who 

 retails the apples by each or dozen lots would rather have th(? 

 medium sized apple than the large one because there is more profit 

 in the transaction for him. 



There is no question that the Nebraska apple is superior to any 

 apple grown outside the central west in flavor. Any one who eats a 

 Nebraska Jonathan and one grown in other sections and especially 

 the Northwestern .Jonathan will after the first bite of each leave 

 the foreign apple until the Nebraska apple has been consumed. We 

 know by repeated tests that Nebraska apples when placed in storage 

 will keep longer and stand up better when removed from storage, 

 than the western apples. 



In size the Nebraska apple fills all requirements of a discriminat- 

 ing public. This is where the Nebraska apple being grown under 

 natural conditions will have a great advantage. Climate, soil and 

 nearness to the best markets of the country have placed in the 

 hands of the Nebraska grower, every opportunity to prove the 

 superiority of his apple in the markets of the country. The western 

 growers are alive to the advantages of the Nebraska grower and as 

 they see the trend of the market away from their large apples which 

 the consumer does not want they will exert every effort possible to 

 overcome this and produce what the consumer desires. The 

 Nebraska grower has it in his power to put his apples up in as 

 attractive a manner as the western grower and to control the mar- 

 kets if he will but do so. He must not allow anything but the best 

 fruit to go on the oiarket. packed in strict conformance to rigid 

 standards that are to bear the brand of his orchard or association. 

 t!y so doing his apples will soon become known on the markets as the 

 standard by which apples from other sections are judged. — (Jan. 

 1914.) 



NEBRASKA APPLES SUPERIOR. 

 C. G. Marshall, Nebraska City. 



That apples grown in the Missouri river territory between Omaha 

 and St. Joseph are superior to those grown in many other sections of 

 the United States is asserted by experienced apple producers of this 

 section. 



