202 NEBRASKA STATE HORTICULTURAL SOCIETY 



phenomenal results will be obtained. 



The organization, the publication, and the manager should have 

 the support of every apple grower and dealer engaged in any way iu 

 the apple business. 



In traveling about the country attending to my duties as president 

 of the N'orth Pacific Fruit Distributors, I meet some very curious 

 conditions. On entering a dining car for breakfast, I often observe 

 a large percentage of the people eating grape fruit, or, rather, sipping 

 the juice, as there is really nothing about a grape fruit to eat. Fre- 

 quently, later in the day, in private conversation, I learn that it 

 is common for these grape fruit eaters to be looking for some medicine 

 with which to relieve themselves of acidity of the stomach. 



Bananas are a most excellent food fruit w'hen they are allowed 

 to mature sufficiently before being cut from the plant, but when cut 

 absolutely green, as they must be in order to stand the transportation 

 necessary to get them to us in sound condition, the real food value is 

 largely lost. 



People have been educated to use these and many other fruits 

 through persistent advertising. Producers and dealers in these fruits 

 have employed good talent to set forth their value as food products, 

 and have even gone so far as to induce prominent physicians to recom- 

 mend their use as a means of promoting good health. 



The apple, which is produced in our own country to the extent 

 of 50,000,000 to 60,000,000 barrels, or 250,000 to 300,000 car loads, 

 is a common food product, and a real article of food, so common, in 

 fact, that it is seriously neglected by its best friends. It is difficult to 

 imderstand why people with delicate stomachs will use fruit withsuch 

 strong acid contents as grape fruit, or bananas that were cut so green 

 that they are unfit for food, when they have available at least ten 

 months of the year, such luscious, healthful, nourishing fruit as the 

 apple. There are more than 5 7 varieties, each one of which can be 

 served in 19 7 different ways, which is certainly a sufficient variety for 

 the most fastidious. 



Apple shippers must demand of the dining car people that they 

 serve a properly baked apple of the proper variety for ten cents, and 

 the dining car people, hotel people, restaurant people, and the house- 

 wives must be educated to know the right variety to serve in the 

 different styles, and they must be supplied with apples at a reasonable 

 cost, so they can afford to use them regularly in large quantities. 



We are willing to admit that it is consistent for consumers to 

 give their attention to berries, peaches, etc., two or three months in the 

 summer, as these fruits cannot be kept out of season successfully, 

 but apples can be matured on the trees and served in prime condition 

 for fully ten months of the year, so there is no valid excuse for loyal 

 Americans to use any other fruit during the ten months' period. By 

 selecting twenty of the very best varieties (and there are more than 

 twenty kinds that are fine) and serving each of them in the 197 ways 



